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Anna Mireia Martinez

@annamireiamartinez

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Senior Customer Success leader driving SaaS adoption, retention, and growth for strategic accounts.

Spain

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What I'm looking for

I’m looking for a senior Customer Success role in B2B SaaS or digital health where I can lead strategic accounts, drive adoption and retention, partner cross-functionally, and grow revenue with data-driven insights and flawless implementations.

I’m a Customer Success Manager with 5+ years in customer-facing roles across SaaS, digital health, and healthcare innovation. I drive customer adoption, retention, and growth through strategic account management, complex implementations, and cross-functional collaboration, translating customer needs into measurable product and business impact.

Most recently, I’ve led strategic accounts (+500k € ARR) end-to-end—owning stakeholder relationships, preventing churn, identifying expansion opportunities, and improving delivery through data-driven insights and feedback. I also lead a team of 5 CSMs, aligning OKRs (ARR, Advocacy, Upsell/Cross-sell, TTV) with company objectives after the CS Director’s departure, and support customer advocacy through case studies and stakeholder engagement.

Experience

Work history, roles, and key accomplishments

Current

Senior Customer Success Manager

Current

Tucuvi Care S.L.

Feb 2023 - Present (3 years 3 months)

Led customer success for 20 strategic accounts (+500k € ARR), managing end-to-end SaaS implementations and lifecycle adoption milestones. Drove churn prevention and revenue expansion through data-driven account health insights, cross-functional delivery, and leadership-facing risk mitigation.

Strategic Account Management Customer Success Churn Prevention Implementation Management Stakeholder Management Risk Mitigation

Innovation Project Manager

Parc Sanitari Pere Virgili

Apr 2021 - Feb 2023 (1 year 10 months)

Implemented digital health initiatives by aligning user needs, operational goals, and organizational strategy across clinical and technology stakeholders. Managed project progress and change management to improve adoption and long-term usage of digital tools, delivering measurable operational value.

Digital Health Project Management Stakeholder Management Change Management Workflow Optimization Value Realization

Content Strategist

Elsevier

Jul 2018 - Apr 2021 (2 years 9 months)

Supported the development and rollout of digital clinical decision support solutions for healthcare professionals with a focus on practical adoption. Coordinated content roadmaps and delivery with SMEs and internal teams, identifying content gaps through research and benchmarking to improve product relevance in regulated environments.

Digital Clinical Decision Support Content Strategy Product Adoption Roadmap Planning Stakeholder Management Healthcare Regulations