At Rehasense, I delivered a complete rebrand of Gialdi, from market and growth analysis through visual identity, tagline, brand values and rollout materials. I also develop product names, including Starlight and Allroad, and create product sheets and the Dealer Essentials educational series.
At MakoLab, I authored MakoBooklet, a printed guide to AI, and created reports, case studies and expert articles for B2B communication. I developed MAKO101, an AI-in-plain-language educational series, and the IT Insider newsletter, including their concepts, branding, landing page and copy.
At Consido, I owned marketing strategy, brand identity development and website creation, and managed the budget, team and resources for planned activities. Across my work, I combine content marketing and copywriting with consistent brand communication, making complex topics accessible and supporting business goals.
