Open to opportunities

ankit gupta

@ankitgupta7

Message

Inquisitive and experienced business analyst with a data-driven approach.

India

Message

What I'm looking for

I seek a role that fosters growth, encourages innovation, and values data-driven decision-making.

I am an inquisitive and experienced business analyst with a strong background in the internet-based consumer industry. Currently, I serve as a Senior Manager of Business Insights at CARS24, where I have successfully created user cohorts and integrated advanced models to enhance targeting strategies. My efforts have led to significant improvements in conversion rates and sales performance.

Previously, I worked as a Business Analyst at Splashlearn and Zomato, where I focused on root cause analysis, data quality management, and providing actionable insights to improve product flows. My analytical skills, combined with my proficiency in SQL, Tableau, and Python, enable me to deliver data-driven solutions that drive business success.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager Business Insights

Current

CARS24

Feb 2023 - Present (2 years 3 months)

Created user cohorts using multivariate analysis to target inactive users, resulting in 1% of total car sales. Integrated an XG boost model with multivariate analysis to improve targeting for inactive users, leading to 100% more conversion on retargeting. Developed dashboards on Tableau and Google Sheets to monitor AUTOIQ campaign performance.

Data Analysis Tableau Google Sheets Campaign Management

Business Analyst – II

Splashlearn

Jul 2022 - Feb 2023 (7 months)

Conducted Root Cause Analyses (RCA) on system breakages to develop key insights and suggest data-driven interventions. Formulated data quality management strategies to identify pain points in current policies. Performed regular Ad-hoc analysis for the product team, providing key insights to enhance product flows.

Data Quality SQL Presto Redshift Looker

Business Analyst – Customer Delight

Zomato Media Pvt.Ltd.

May 2018 - Apr 2022 (3 years 11 months)

Developed and maintained flat tables, ensuring data accuracy through vigorous testing and alert creation. Created well-defined and quantifiable KPIs to track process performance by analyzing various scenarios using game theory. Provided data-driven insights to the tech team for developing sustainable bot flows, reducing agent requirements and costs.

Data Testing KPI Tracking Game Theory Forecasting Data Analysis SQL

Education

Degrees, certifications, and relevant coursework

Guru Gobind Singh Indraprastha University

Bachelor of Technology, Mechanical & Automation Engineering

Pursued a Bachelor of Technology in Mechanical & Automation Engineering. Gained foundational knowledge and practical skills in mechanical and automation systems.

Amity International School, Saket

Class 12, PCM

Completed Class 12 with a focus on Physics, Chemistry, and Mathematics (PCM) stream. Developed strong analytical and problem-solving skills in core science subjects.