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Ankita RoyAR
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Ankita Roy

@ankitaroy1

I build and launch AI, SaaS, and hybrid-cloud products that improve adoption, enable sellers, and reduce churn.

India
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At IBM, I own the full product lifecycle for IBM webMethods Hybrid Integration, from discovery and requirements through launch, adoption, and iteration. I've launched three AI-powered automation features, built a seller content platform used by 194 monthly users, and delivered three end-to-end launches in one year.

I turn product strategy into scalable go-to-market execution. I created Talk Tuesdays, IBM webMethods' weekly enablement series, growing it from 20–30 to 150–200 sellers and partners each week, while developing launch frameworks, onboarding curricula, positioning assets, and partner readiness across APAC and the USA.

Earlier at Rephrase AI, I managed 30 enterprise accounts and achieved 80–90% retention through onboarding, AI adoption workshops, use-case playbooks, and direct product-roadmap input. My background in brand services and integrated campaigns at MullenLowe Lintas, Ogilvy, and TBWA helps me connect customer needs, product narratives, and market execution.

Experience

Work history, roles, and key accomplishments

IBM logoIB
Current

Product Manager for IBM webMethods Hybrid Integration

Oct 2023 - Present (2 years 11 months)

Defined and launched three AI-powered automation features, owning discovery through post-launch adoption tracking. Built and leads the IBM webMethods LinkedIn community, driving programming, thought leadership, and GTM alignment.

ML

Brand Services Manager

MullenLowe Lintas

May 2021 - Feb 2022 (9 months)

Improved campaign effectiveness for Tata Tea brands by managing complete lifecycle across 5 media formats. Reduced campaign production costs by 20% while maintaining quality through strategic vendor and agency negotiations.

Education

Degrees, certifications, and relevant coursework

AC

Apeejay Institute of Mass Communication

PGDM, Advertising and Marketing

Completed PGDM in Advertising and Marketing in 2018.

Christ University logoCU

Christ University

BA, Journalism, Psychology and English

Completed BA in Journalism, Psychology and English in 2017.

Tech stack

Software and tools used professionally

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