Looking for a job

Anja Martinović

@anjamartinovi

Strategy and Transactions Senior Associate at EY-Parthenon who shaped a social commerce app’s strategy through customer research.

United States

Message

At EY-Parthenon, I led go-to-market strategy, customer research, and UX concept translation for a social commerce mobile app connecting consumers, influencers, and payment platforms. User insights and market trends helped shape its product features and strategy.

I also developed and validated a digital loyalty platform’s business model, leading customer research and defining product requirements. For an international luxury hotel group, I created the business case, operating model, and rollout plan for a new yacht-cruise division.

Earlier, I managed forecasting, monthly reporting, and financial modeling at Apptium Technologies LLC. At Warner Bros. Entertainment, I conducted film-market analysis to inform release-date forecasting and slate planning, and supported executive planning with financial reports.

Experience

Work history, roles, and key accomplishments

Current

Strategy and Transactions, Senior Associate

Current

EY-Parthenon

Jan 2021 - Present (5 years 9 months)

Advanced from intern to Senior Associate. Led go-to-market strategy, customer research, and business model development for multiple ventures, including a social commerce app, a digital loyalty platform, a new yacht-cruise division, and finance transformation for a global chemicals manufacturer.

Strategy Go To Market Customer Research Business Model Development Product Requirements Financial Reporting Forecasting Tool Implementation C Suite Collaboration

Financial Analyst

Apptium Technologies LLC.

Jan 2019 - Dec 2020 (1 year 11 months)

Managed financial forecasting, monthly reporting, and operational metrics tracking. Analyzed financial data and built detailed financial models to support budgeting and resource allocation with C-Suite.

Financial Forecasting Monthly Reporting Operational Metrics Financial Modeling Budgeting Resource Allocation

Sales Planning & Forecasting Intern and Theatrical Production Finance Intern

Warner Bros. Entertainment

Jan 2018 - Dec 2019 (1 year 11 months)

Conducted competitive market analysis for global film market trends to forecast optimal movie release dates. Supported executive planning with financial reports on global theatrical revenue potential and production accounting.

Market Analysis Forecasting Financial Reporting Production Accounting Royalties

Education

Degrees, certifications, and relevant coursework

University of Maryland

Master of Quantitative Finance, Quantitative Finance

2020 - 2021

Master of Quantitative Finance from the Robert H. Smith School of Business at the University of Maryland, completed in 2021.

Chapman University

Bachelor of Science, Business Administration (Finance)

2015 - 2019

Activities and societies: Resident Advisor (2017-2018) and Assistant to International Relations professor Arthur Blaser (2016)

Bachelor of Science in Business Administration with a focus in Finance and a minor in Film Studies, completed in 2019. Served as a Resident Advisor and assistant to a professor.