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Anjali Sayee

@anjalisayee

Content strategist at STYLECRAZE who grew monthly clicks from 40K to 139K through structured SEO systems.

At STYLECRAZE, I led content and SEO strategy across beauty, wellness, and lifestyle, developing research-backed YMYL frameworks and scalable content structures.

I grew the content portfolio from 40K to 139K monthly clicks through SEO systems, optimization sprints, UX improvements, and content restructuring. I also developed visual direction systems and partnered with design teams on infographics, homepage layouts, and visual QA.

At MOMJUNCTION PVT LTD (PREVIOUSLY INCNUT DIGITAL PVT LTD), I served as the editorial–design bridge and Design POC, and established editorial standards across 15+ writers. Earlier, I created SEO-optimized content as a freelance Content Strategist and developed moderation SOPs as a Content Integrity Analyst (Contractor) at FACEBOOK INC. (NOW META).

Experience

Work history, roles, and key accomplishments

Associate Editor

MomJunction Pvt Ltd

Jan 2018 - Jan 2025 (7 years)

Led content and SEO strategy across beauty, wellness, and lifestyle verticals, developing research-backed content frameworks and scalable structures. Drove content portfolio growth from 40K to 139K monthly clicks through structured SEO systems and content optimization sprints.

Content Strategy SEO Optimization Content Design Editorial Governance Information Architecture UX Writing Content Research User Intent Cross Functional Collaboration Team Leadership

Content Strategist

Freelance

Jan 2016 - Jan 2018 (2 years)

Created SEO-optimized website content and digital marketing articles for a website-building company. Ghostwrote articles and product reviews across health, fashion, lifestyle, and business domains, and audited content produced by junior contributors.

SEO Optimization Content Strategy Content Writing Content Auditing Digital Marketing Web Content Copywriting

Content Integrity Analyst

Facebook Inc.

Jan 2014 - Jan 2016 (2 years)

Audited global advertisements, business pages, and user reviews for policy compliance and content safety. Developed SOPs for internal moderation workflows and escalation handling processes, and supported onboarding and training of new analysts.

Content Moderation Policy Compliance SOP Development Training Escalation Management Data Analysis Cross Functional Collaboration