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Anjali Sardana

@anjalisardana

Content strategist at eBuildBazaar India, shaping marketplace content and building AI-assisted workflows for research, ideation and drafts.

India

Message

At eBuildBazaar India, I own content strategy and communications for an emerging construction and building-materials marketplace. I turn business priorities into content roadmaps and create landing pages, product descriptions, FAQs and social content.

At RSM US LLP, I authored 15 case studies and six leadership-focused articles for the Data & Digital Services practice. I worked with stakeholders to make complex business and technology topics clear for client audiences.

At Genpact, I created internal content for the GenAI Playground and ran 5–7 demonstrations per month, reaching 1,000+ employees globally. Earlier, I developed brand, PR and thought leadership content at Xapads Media and full-funnel content at AdGyde Solutions.

Experience

Work history, roles, and key accomplishments

Current

Independent Content Marketing Consultant

Current

eBuildBazaar India

Feb 2026 - Present (9 months)

Owned end-to-end content strategy and communications execution for an emerging construction and building-materials marketplace, working directly with the founder. Led weekly consultations to turn business priorities into content roadmaps and managed monthly social media content calendars.

Content Strategy SEO Social Media Content Generative AI Prompt Engineering Canva AI ChatGpt Claude Gemini Perplexity Lovable

Creative Content Specialist

RSM US LLP

Nov 2024 - May 2025 (6 months)

Led content initiatives for the Data & Digital Services practice, supporting sales enablement and leadership visibility. Authored 15 case studies and 6 leadership-focused articles in 7 months, partnering with 10+ stakeholders across US teams.

Content Strategy Case Studies Thought Leadership Alteryx Coupa Boomi Blackline Power BI Stakeholder Management

GenAI Content Writer

Genpact

Dec 2023 - May 2024 (5 months)

Drove internal content for Genpact's GenAI Playground, building awareness and adoption across global teams. Ran 5-7 GenAI demonstrations per month, reaching 1,000+ employees globally, and wrote internal communications and employee stories.

Generative AI Internal Communications Content Writing Case Studies Newsletters Employee Communications

Content Manager

Xapads Media

Jul 2022 - Oct 2023 (1 year 3 months)

Owned end-to-end content strategy, writing, editing and execution across brand communications, PR and thought leadership for global markets. Produced 10-15 blogs, articles and PR content pieces per month and supported approximately 6 media publications monthly.

Content Strategy Thought Leadership PR Brand Communications Employer Branding AdTech Martech Programmatic Advertising SEO Social Media Content

Content Writer

Xapads Media

Feb 2021 - Jul 2022 (1 year 5 months)

Wrote leadership and brand content for 5 country heads and 1 CEO, partnering with marketing leaders across SEA, MENA, UK, Indonesia, Russia and India. Produced 10-15 blogs, articles and PR content pieces per month and supported approximately 6 media publications monthly.

Content Writing Thought Leadership PR Brand Communications AdTech Martech SEO Social Media Content

Content Writer

AdGyde Solutions

Mar 2017 - Apr 2020 (3 years 1 month)

Developed 4 major client case studies in 6 months for brands including ABP Live News App, Credit Mantri and Nazara Games. Produced full-funnel content including website pages, press releases, articles, newsletters, blogs, social media copy, emailers, meta descriptions and short-form content.

Content Writing Case Studies SEO Social Media Content Email Marketing Copywriting