Anissha Govind

Conducted over 100 user tests to validate website design and user experience, ensuring structured analysis and careful tracking of results. Executed A/B tests on content, copy, and layout, achieving an implementation rate exceeding 50% for optimised website improvements.

Utilised Design Thinking and Human-centred Design methodologies to assist businesses in clarifying ideas, understanding market needs, and developing effective testing plans. Collaborated with clients to create digital products, including apps, dashboards, and websites, through wireframing, persona definition, and UX/UI design.

Utilised UserTesting to conduct structured tests, validating the website's design and user experience for a high-volume platform. Analysed and synthesised feedback into clear, visually presentable formats, enhancing team discussions and collaborative brainstorming sessions.

Designed and researched course curriculum and structure, ensuring alignment with programme objectives and participant needs. Coordinated community engagement by liaising with speakers, guests, and mentors, fostering strong relationships and effective communication.

Conducted research and developed the Innovation Playbook for MTN's RAFM department, ensuring all sensitive information was handled with sound judgement and discretion. Executed human-centred design and research for Moonshot Africa and SEDA's Township Entrepreneur Project.

Completed the One & Only Mobile App UI/UX Design Masterclass with Figma.

10-week virtual accelerator program to learn an online marketing system to grow a profitable dream business rapidly. Modules covered: Minimum Viable Experiment, Brand, Presence, Sales Funnel, Acquisition Campaign, Email Marketing, Accounting + Scaling Plans.

Three years of practical application in UX design, Design Thinking, Human-Centred Design, Workshopping, core design skills, Photography and Video editing. Thesis submitted: Interactive Handbook System for Township Entrepreneurs, presented at #cocreateDesign Festival 2018.