Muhammad Tahreef Fransch
@muhammadtahreeffrans
Psychology-informed UX/UI designer who turns research into usable products.
What I'm looking for
I am a psychology-informed UX/UI designer and user researcher who blends behavioral science with practical design to create intuitive, accessible digital products. I have run large-scale studies and usability tests, translating insights from thousands of users into actionable design changes that improve task completion and engagement.
My background includes freelance product design, certification projects, and industry research roles where I led usability testing with over 2,000 participants and analyzed datasets to influence product ergonomics and efficiency. I produce wireframes, prototypes and high-fidelity designs using Figma and related tools, iterating based on stakeholder feedback and empirical evidence.
I seek to deliver evidence-based, human-centered design solutions that increase usability and user decision-making. I combine research rigor, prototyping skills, and data visualization to communicate findings and implement improvements across digital touchpoints.
Experience
Work history, roles, and key accomplishments
Wellness Program Designer
Freelance
Jan 2023 - Present (2 years 9 months)
Designed psychology-based wellness programs and user-facing materials that increased engagement by 25%, and delivered workshops applying behavioral psychology and design thinking principles.
Freelance UX/UI Designer
Self-Employed
Jan 2023 - Present (2 years 9 months)
Design mobile app interfaces and responsive websites, producing wireframes, prototypes and high-fidelity mockups to improve accessibility, engagement and task completion for clients.
Researcher - Honours Thesis
Stellenbosch University
Jan 2023 - Dec 2023 (11 months)
Conducted a UX study with 20+ participants generating 2,000+ data points, executed usability tests that improved task success by 30%, and produced evidence-backed recommendations using statistical analysis.
Developed end-to-end UX design solutions for certification projects, producing wireframes, prototypes and high-fidelity designs while iterating from usability test feedback to align with user needs and business goals.
Strength & Conditioning Coach
Olympus Hockey Club
Jan 2024 - Present (1 year 9 months)
Researched and implemented performance programs with measurable progress tracking and data-driven adjustments to athlete training plans.
Biokinetics Intern
BMW Group South Africa
Jan 2024 - Present (1 year 9 months)
Led usability testing with 2,000+ employees and analyzed user data to optimize digital ergonomic assessment tools, driving a 15% improvement in task efficiency and informing executive-level design changes.
Education
Degrees, certifications, and relevant coursework
Codecademy
Certificate, UX/UI Design
2025 - 2025
Completed a UX/UI Design Career Path focusing on prototyping, usability testing, design thinking, and HTML/CSS.
Stellenbosch University
BSc Honours, Biokinetics
2022 - 2023
Completed a BSc Honours in Biokinetics with a thesis involving UX research and analysis of 2,000+ user data points.
University of the Western Cape
Bachelor of Arts, Sports, Recreation & Exercise Science
2019 - 2021
Completed a Bachelor degree in Sports, Recreation & Exercise Science with a minor in Psychology.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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