Looking for a job

Muhammad Tahreef Fransch

@muhammadtahreeffrans

Message

Psychology-informed UX/UI designer who turns research into usable products.

South Africa

Message

What I'm looking for

I am looking for a role where I can apply user research and design to improve digital usability, work cross-functionally, and grow in evidence-based product design.

I am a psychology-informed UX/UI designer and user researcher who blends behavioral science with practical design to create intuitive, accessible digital products. I have run large-scale studies and usability tests, translating insights from thousands of users into actionable design changes that improve task completion and engagement.

My background includes freelance product design, certification projects, and industry research roles where I led usability testing with over 2,000 participants and analyzed datasets to influence product ergonomics and efficiency. I produce wireframes, prototypes and high-fidelity designs using Figma and related tools, iterating based on stakeholder feedback and empirical evidence.

I seek to deliver evidence-based, human-centered design solutions that increase usability and user decision-making. I combine research rigor, prototyping skills, and data visualization to communicate findings and implement improvements across digital touchpoints.

Experience

Work history, roles, and key accomplishments

Current

Wellness Program Designer

Current

Freelance

Jan 2023 - Present (2 years 9 months)

Designed psychology-based wellness programs and user-facing materials that increased engagement by 25%, and delivered workshops applying behavioral psychology and design thinking principles.

Program Design Workshop Facilitation User Engagement Marketing Design Data Analysis Canva Figma

Current

Freelance UX/UI Designer

Current

Self-Employed

Jan 2023 - Present (2 years 9 months)

Design mobile app interfaces and responsive websites, producing wireframes, prototypes and high-fidelity mockups to improve accessibility, engagement and task completion for clients.

Figma Prototyping Responsive Design Usability Testing Wireframing Accessibility User Research HTML CSS

Researcher - Honours Thesis

Stellenbosch University

Jan 2023 - Dec 2023 (11 months)

Conducted a UX study with 20+ participants generating 2,000+ data points, executed usability tests that improved task success by 30%, and produced evidence-backed recommendations using statistical analysis.

Usability Testing Statistical Analysis Data Visualization User Research Experiment Design Reporting

UI/UX Designer

Codecademy

Jan 2025 - Present (9 months)

Developed end-to-end UX design solutions for certification projects, producing wireframes, prototypes and high-fidelity designs while iterating from usability test feedback to align with user needs and business goals.

Wireframing Prototyping Usability Testing Design Systems Figma User Research User Centered Design Interaction Design

Strength & Conditioning Coach

Olympus Hockey Club

Jan 2024 - Present (1 year 9 months)

Researched and implemented performance programs with measurable progress tracking and data-driven adjustments to athlete training plans.

Program Design Performance Tracking Data Analysis Coaching Progress Monitoring Exercise Prescription

Biokinetics Intern

BMW Group South Africa

Jan 2024 - Present (1 year 9 months)

Led usability testing with 2,000+ employees and analyzed user data to optimize digital ergonomic assessment tools, driving a 15% improvement in task efficiency and informing executive-level design changes.

Usability Testing User Research Data Analysis Data Visualization UX Recommendations