At Aspire and Innovative, I advise business teams on process improvements through interactive discovery sessions. I translate workshop outcomes into user stories, acceptance criteria, and functional specifications, and support testing against business requests.
At One Impression, I owned lifecycle and engagement workflows, working with sales, marketing, and engineering to define requirements. I built a customer segmentation model that increased average ticket size by 79% and enterprise conversion by 45%.
I also redesigned lifecycle journeys on a platform with over 2 million users, contributing to an 18% higher engagement rate and a 35% lift in overall adoption. I administered HubSpot and built API-triggered workflows to automate handoffs, lead routing, and follow-ups.
At Team Computers, I gathered business-user requirements for enterprise BI clients and turned them into functional specifications and reports. I guided delivery through design, testing, and release, supported UAT, and analyzed business data to identify process gaps.
