Open to opportunities

Animesh Upadhyay

@animeshupadhyay

Message

I build banking analytics dashboards that improve campaign and portfolio decisions.

India

Message

What I'm looking for

I'm looking to use SQL, Power BI, Python, and business intelligence to improve campaign performance, portfolio insights, operational reporting, and data-driven decision-making.

I've delivered campaign analytics, portfolio performance reporting, and interactive Power BI dashboards for Axis Bank and HDFC Bank. My work supports retail banking products including loans, credit cards, savings accounts, and fixed deposits.

I use SQL, Power BI, DAX, Power Query, and Excel to extract, validate, transform, and report on large customer and transaction datasets. I've automated MIS reporting, tracked KPIs such as conversion rate, ROI, retention, and portfolio growth, and identified cross-sell and upsell opportunities through customer segmentation.

At Arrise Solutions India, I translated client requirements into structured configurations, validated datasets, and created operational reporting dashboards for bet volumes and configuration status.

I've also built SQL, Python, and Power BI projects covering Northwind sales analysis, exploratory data analysis, used-car pricing, and rainfall versus crop-yield trends. I enjoy turning reliable data into practical insights that improve marketing performance and operational decision-making.

Experience

Work history, roles, and key accomplishments

Data Operations Analyst

Arrise Solutions India Pvt. Ltd.

Nov 2025 - Jul 2026 (8 months)

Analyzed client requirements and translated them into structured betscale configurations. Managed and validated large datasets to ensure accuracy and compliance.

SQL Excel Power BI Power Query DAX Data Validation Data Quality Dashboard Development

Data Analyst

Axis Bank

Mar 2023 - Sep 2025 (2 years 6 months)

Managed campaign analytics for retail banking products including Personal Loans, Home Loans, Credit Cards, Savings Accounts, and Fixed Deposits. Developed SQL queries and built interactive Power BI dashboards to monitor campaign performance and portfolio growth.

SQL Power BI DAX Power Query Excel Data Visualization Campaign Analytics Customer Segmentation MIS Reporting KPI Reporting Data Quality Stakeholder Management

Data Analyst

HDFC Bank

Jan 2021 - Feb 2023 (2 years 1 month)

Designed and maintained executive dashboards to monitor portfolio performance across multiple banking products. Conducted campaign performance analysis and automated recurring MIS reports.

SQL Power BI DAX Power Query Excel Data Visualization Dashboard Design Campaign Analysis Customer Segmentation Forecasting MIS Reporting Data Reconciliation

Relationship Manager

Teleperformance India Pvt Ltd

Mar 2019 - Dec 2020 (1 year 9 months)

Extracted and manipulated data using SQL for detailed analysis of banking operations and customer transactions. Built complex Excel models and dynamic Power BI dashboards to track performance and segmentation.

SQL Excel Power BI Data Analysis Data Validation Data Visualization Financial Modeling Reporting

Team Leader

Think Aloud Webworks Pvt Ltd

Apr 2018 - Feb 2019 (10 months)

Maintained long-term client engagement across domestic and international markets. Oversaw a team managing client orders, sales, and marketing campaigns on digital platforms.

Client Engagement Team Leadership Sales Marketing Lead Generation

Operations Executive

Hinduja Global Solutions

Nov 2016 - Aug 2017 (9 months)

Handled backend operations and ensured SLA compliance across service verticals. Coordinated with cross-functional teams for efficient service delivery.

Operations SLA Coordination