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Anfal Gul

@anfalgul1

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Digital Marketing Manager at 11Prop Realty, growing Propt’s audience and leading go-to-market strategy.

Pakistan

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At 11Prop Realty L.L.C and Propt Global llf-fz, I lead growth, brand positioning, and demand generation across the UAE real estate market. I also co-led Propt’s go-to-market strategy, audience growth, and content direction.

At Tangent Consulting Services Inc., I executed lifecycle email campaigns using Apollo and analyzed user behavior with GA4 and Microsoft Clarity. My contextual marketing campaigns increased brand recognition by 48%.

At RushOwl, I delivered B2B lifecycle campaigns that increased user conversions by 61% and brand recognition by 43%. Earlier, I supported digital marketing for clients at Affiniti Marketing Agency and set up CRM platforms and analytics dashboards for freelance clients.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

11Prop Realty L.L.C

Aug 2025 - Present (1 year 1 month)

Led growth, marketing, and business expansion for 11Prop, owning brand positioning, demand generation, and strategic partnership development across the UAE real estate market. Co-led and scaled Propt, a real estate intelligence and media startup, and managed full-funnel digital marketing for Fariha Anwar.

Marketing Strategy Brand Positioning Demand Generation Partnership Development Team Leadership AI Tools Automation Performance Monitoring Audience Insights Operational Efficiency

Digital Marketing Analyst

Tangent Consulting Services Inc.

Aug 2024 - May 2025 (9 months)

Executed lifecycle marketing programs using Apollo's platform, driving email campaigns with higher open rates, click-through rates, and conversions. Leveraged GA4 and Microsoft Clarity to analyze user behavior and generate actionable insights for UX and site performance improvements.

Apollo GA4 Microsoft Clarity Email Marketing Lifecycle Marketing Behavioral Analysis UX Improvement Data Driven Decision Making Contextual Marketing Social Media Strategy

B2B Marketing Executive

RushOwl

Aug 2023 - Nov 2024 (1 year 3 months)

Scored a 61% surge in user conversions and 43% increase in brand recognition through targeted B2B lifecycle marketing initiatives. Boosted market presence by 25% via strategic lead generation and fostered 15% corporate partnership growth through LinkedIn and lead-gen software.

B2B Marketing Lifecycle Marketing Lead Generation LinkedIn Tableau BI Sales Workflows Cross Channel Marketing Sales and Marketing Collaboration Website Redesign UX Improvement

Marketing Specialist

Affiniti Marketing Agency

Jun 2023 - Aug 2023 (2 months)

Boosted client web traffic by 20% and conversion rates by 15% through tailored digital marketing strategies, including SEO plans that increased organic traffic by 40%. Managed social media campaigns growing follower counts by 45% and user engagement by 39%.

SEO Social Media Marketing Email Marketing Conversion Rate Optimization Web Traffic Growth Organic Traffic Growth Follower Growth Engagement

Freelance Content & Digital Marketer

Upwork

Jan 2022 - Jan 2023 (1 year)

Executed brand management campaigns and social media content design for multiple online businesses. Set up CRM platforms and analytics dashboards for clients using Zoho and HubSpot, and managed content publishing via WordPress and Drupal CMS.

Brand Management Social media content design CRM Setup Zoho HubSpot WordPress Drupal Analytics Dashboards