Looking for a job

Andrew Newell

@andrewnewell

Ecommerce technology and operations leader at B Fresh Gear who connected product creation, ERP, Shopify, and manufacturer order routing.

United States

Message

What I'm looking for

I'm looking for part-time or contract work, supporting brands that need Shopify, inventory, and fulfillment running smoothly without a large team.

At B Fresh Gear, I built the automation layer connecting product creation, ERP, and Shopify, so orders route directly to manufacturers. I also designed a mobile-first operating model that reduced the need for desktop systems by roughly 70 percent.

Before B Fresh Gear, I sold enterprise retail software at Jesta I.S. to brands including Puma and JD Sports, and sold manufacturing marketplace access at MFG.com. I also founded and ran Lohas Apparel, working on product development, overseas manufacturing, and sourcing.

Experience

Work history, roles, and key accomplishments

Current

Head of Ecommerce Technology and Operations

Current

B Fresh Gear

Jan 2024 - Present (2 years 9 months)

Built the automation layer connecting product creation, ERP, and Shopify, and designed a mobile-first operating model that reduced desktop dependency by roughly 70 percent. Configured AI-driven automation across Shopify, POS, advertising, merchandising, and inventory, and managed wholesale, DTC, and marketplace channels.

Shopify ERP AI Workflows POS Inventory Systems Amazon Marketplace Wholesale DTC Paid Ads Marketing Automation Reporting Forecasting

Senior Account Executive, Enterprise Retail Software

Jesta I.S.

Aug 2022 - Mar 2024 (1 year 7 months)

Sold end-to-end software solutions to enterprise apparel and retail brands, including Puma and JD Sports. Helped design and sell in-store POS technology and worked with retail operations teams to scope ERP and inventory needs.

Enterprise Software Sales POS ERP Inventory Systems Retail Operations

Senior Account Executive

MFG.com

Jan 2018 - Aug 2022 (4 years 7 months)

Sold access to a global B2B marketplace connecting manufacturers and buyers around sourcing and RFQ bidding. Built deep knowledge of manufacturing, sourcing, and supplier-side operations.

B2B Sales Manufacturing Sourcing RFQ Marketplace

Founder and Operations Lead

Lohas Apparel

Jan 2011 - Dec 2016 (5 years 11 months)

Founded and ran an apparel business, including product development, overseas manufacturing, and sourcing. Negotiated production terms with overseas factories and managed costing and product development.

Product Development Manufacturing Sourcing Negotiation Costing