Andres Herrera

Lead creative innovation, brand strategy, digital transformation and communication projects for organisations and global-scale brands. Direct multidisciplinary teams and combine human creative judgement with generative AI and automation.

Led rebranding programmes, digital campaigns and creative strategy for prestigious brands. Directed multidisciplinary creative work across brand identity, digital experiences, content and integrated communication.

Developed integrated creative solutions for digital and offline platforms. Led visual direction, concept development and design execution across multiple communication touchpoints.

Led the creative department and established the creative direction for advertising and brand projects. Drove innovation and campaigns that strengthened market positioning and redefined the brand approach.

Coordinated and delivered creative campaigns across brand, advertising and communication channels. Set new creative directions and strengthened brand presence in competitive markets.

Led creative and art direction for innovative advertising campaigns. Developed concepts and visual communication that reinforced brand image and market relevance.

Developed advertising concepts and visual campaigns as part of a creative team. Created ideas recognised for creativity, clarity and effectiveness.

Guided creative teams in developing and implementing advertising strategies across the Latin American market. Delivered creative concepts and visual communication for major brands and campaigns.

Began professional career in art direction, design and advertising. Developed visual concepts and creative solutions for commercial communication.

Master’s Degree in Web Design and Development from Universidad de Diseño, Spain.

Bachelor’s Degree in Visual Arts and Communication from Universidad de Montevideo, Uruguay.