Open to opportunities

Andrei Trusau

@andreitrusau

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SMM manager specializing in Instagram marketing systems for DTC brands.

Spain

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What I'm looking for

I’m looking for a remote role where I can own Instagram marketing for DTC brands—doing ad-library + organic research, building narrative content systems, and delivering Reels and photo/video that drive consistent performance.

I help DTC brands win on Instagram by building clear content systems—from ad-library and organic research to positioning and execution. I start by identifying an “unoccupied emotional territory,” then turn it into a brand narrative and repeatable posting framework.

In my freelance work across 4 brands, I monitor Ad library performance, analyze 5–7 competitors per niche, and focus on creatives that run 90+ days as a signal of proven performance. I define emotional triggers, promises, fears, and the story behind each post—then translate it into content roadmaps and rubrics.

I’m hands-on with strategy and production: I design 4-pillar content systems, create Reels/short-video scripts with cultural calendars, and structure content with a hook → retention → CTA flow. I also produce and edit photo/video for product, lifestyle, macro, and ritual formats, using tools like Canva, Notion, Google Drive, and Excel.

Experience

Work history, roles, and key accomplishments

SMM Manager (Instagram)

Freelance

Managed Instagram marketing for DTC brands by running ad-library and organic research to define emotional territory and positioning. Built content systems (4-pillar frameworks, rubrics, and 12-month roadmaps), produced photo/video and Reels scripts, and analyzed 5–7 competitors per niche to guide content strategy.

Instagram Marketing Ad Library Monitoring Competitive Analysis Positioning Content Systems Roadmapping Canva

Education

Degrees, certifications, and relevant coursework

FEMXA / SEPE

Negocios Online y Comercio Electrónico, Online Business & E-Commerce

Grade: 10/10

Activities and societies: Final project: complete strategic launch plan for an e-commerce store (market analysis, benchmarking, financial model, 6-month acquisition strategy, loyalty programme, 12-week operational roadmap). Instructor feedback: “The project stands clearly above average — closer to a course grade professional report than an academic assignment.”

Completed Negocios Online y Comercio Electrónico (Online Business & E-Commerce) funded by the Spanish Ministry of Labour, achieving a distinction (10/10). Built a strategic e-commerce store launch plan including market analysis, competitive benchmarking, financial model, acquisition strategy, loyalty program, and a 12-week operational roadmap.