Emiliano Lopez Cervantes
@emilianolopezcervant
Creative social media and content leader driving audience growth and data-informed engagement.
What I'm looking for
I am a creative and analytical social media manager with extensive experience building brand presence across Instagram, TikTok, LinkedIn and YouTube. I combine strategy development, content creation, and community engagement to grow audiences and meet business goals.
As Head of Content & Strategy at Archived Dreams, I led narrative, analytics, and community initiatives that produced measurable audience and referral growth. I emphasize trend-aligned creative formats and analytics-informed scheduling to maximize reach and engagement.
As Editor in Chief & Social Content Lead at Magnolia Magazine, I scaled Instagram from 11K to 210K+ followers, launched content series that reached tens of millions of views, and boosted newsletter sign-ups through integrated social campaigns. I collaborate closely with creative teams to produce high-impact cross-platform storytelling.
Earlier roles as an independent consultant and Director of Content sharpened my skills in performance reporting, reusable analytics dashboards, editorial calendars, and e-commerce integration. I prioritize clear KPIs, consistent brand voice, and campaigns that drive measurable commercial results.
Experience
Work history, roles, and key accomplishments
Content Manager
Archived Dreams
Oct 2024 - Present (1 year 3 months)
Own the social narrative for a global culture platform, leading strategy, content creation, analytics, and community engagement to grow audiences and boost performance; achieved 70% Instagram follower growth in six months and 150% QoQ engagement increase.
Editor In Chief
Magnolia Magazine
Aug 2022 - Present (3 years 5 months)
Led editorial and social strategy for a cultural magazine, driving cross-platform storytelling and audience retention; grew Instagram from 11K to 210K+ and launched a series that garnered 50M+ views in 30 days.
Independent Consultant
Independent
Jan 2020 - Aug 2022 (2 years 7 months)
Consulted for culture and lifestyle brands on social strategies, content calendars, and performance optimization, helping clients gain 120K+ net new followers and increasing average engagement per post by 60%.
Director of Content
CGVA
Feb 2018 - Dec 2019 (1 year 10 months)
Led content and social initiatives for editorial and e-commerce platforms, improving social-driven site traffic by 45% YoY and increasing conversions from social traffic by 28%.
Education
Degrees, certifications, and relevant coursework
CEDIM
Graphic Design & Marketing
Studied Graphic Design and Marketing at CEDIM in Monterrey, focused on visual communication and marketing principles.
ESDI
Creative Writing
Completed coursework in Creative Writing at ESDi in Barcelona, concentrating on narrative craft and content creation.
Availability
Location
Authorized to work in
Job categories
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