I seek an executive HR role to lead organizational transformation, whether through international expansion, digital shift, or remote-first strategy. My goal is to build a progressive culture of high trust, accountability, and safety, partnering with a visionary leadership team that treats human capital as its ultimate competitive advantage.
Andreea Popa
@andreeapopa1
HR Director | 20+ Years Scaling & Transforming HR for Global Manufacturing & Automotive | Turnover 60%→18% | €5-7M Labour Cost Savings | M&A Integrati
What I'm looking for
I help organizations turn HR into a measurable driver of business performance — not a support function, but a lever for growth, cost control, and resilience. Over 20+ years, I've built and scaled HR functions from zero across manufacturing and automotive environments spanning EMEA, APAC, and Mexico — including standing up HR infrastructure from scratch for four simultaneous market entries (Dubai, Egypt, Australia, China) and scaling a greenfield site from 0 to 2,000+ employees.
What I bring to the table:
*Turnaround & Performance Results — Cut voluntary turnover from 60% to 18% and absenteeism from 17% to 4.1%, delivering the best financial year in a company's 80-year history
*Cost & Labour Efficiency — Delivered €5-7M in structural labour cost savings in a single year through headcount governance, workforce analytics, and data-driven decision-making.
* M&A & Post-Merger Integration — Led full HR integration for multiple acquisitions plus statutory TUPE/ARD transfers for 7,000+ employees, with zero business disruption.\
*AI-Driven HR Transformation — Early adopter of AI and automation tools (Leena AI, Paradox, Microsoft Copilot, OpenAI/Anthropic) to modernize recruitment, engagement, and HR operations, delivering measurable efficiency gains.
*Total Reward Compliance & Governance — Hay Job Evaluation, EU Pay Transparency Directive implementation, and audit-ready governance across multiple jurisdictions, supporting IPO-readiness and PE-backed exits.
I partner directly with C-suite and business leaders to translate people strategy into commercial outcomes — because in fast-growing, complex, multi-site businesses.
Open to fractional or remote roles
Experience
Work history, roles, and key accomplishments
HR Director & Sales Force Architect
Kronospan
May 2025 - Present (1 year 2 months)
Own end-to-end workforce planning and HR integration for new international market entries and multiple manufacturing sites, including onboarding through performance management. Lead regional HR delivery, AI-enabled HR modernization, labor law compliance, and employee relations escalation.
Human Resources Director, EMEA & Mexico
MMM Group SA
Jul 2017 - May 2025 (7 years 10 months)
Serve as board-level HR business partner for the C-suite across EMEA and Mexico, embedding HR into commercial and financial decision-making. Drive engagement, performance management, compensation redesign, and multi-country restructuring with full employee integration.
HR Director, European Operations
IAC Group
Jan 2011 - Jun 2017 (6 years 5 months)
Govern HR strategy, workforce planning, and talent pipeline across a 26-plant European network. Led €5M year-one structural labor cost savings, pan-European SAP HR implementation, and large-scale statutory workforce transfers.
Human Resources Manager
Sumitomo Electric Wiring Systems
Mar 2004 - Dec 2010 (6 years 9 months)
Built the HR department and workforce infrastructure from zero to 2,000+ employees in a hyper-growth environment. Developed onboarding processes that reduced time-to-productivity and managed labor relations, compensation structures, and union negotiations.
Regional HR Manager, South-East Europe
Philips
Mar 2001 - Mar 2004 (3 years)
Led HR strategy across seven South-East European countries for diversified commercial divisions. Built regional talent maps, cross-border competency frameworks, and executive capability assessments to support growth planning.
Education
Degrees, certifications, and relevant coursework
Academy of Economic Studies (ASE)
Bachelor of Arts, Finance & Economics
B.A. in Finance & Economics from the Academy of Economic Studies (ASE) in Bucharest.
University of Washington / Universitatea Româno-Americană
Master of Business Administration, Business Administration
MBA program completed through University of Washington and Universitatea Româno-Americană.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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