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Andreea PopaAP
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Andreea Popa

@andreeapopa1

HR Director | 20+ Years Scaling & Transforming HR for Global Manufacturing & Automotive | Turnover 60%→18% | €5-7M Labour Cost Savings | M&A Integrati

Romania
Message

What I'm looking for

I seek an executive HR role to lead organizational transformation, whether through international expansion, digital shift, or remote-first strategy. My goal is to build a progressive culture of high trust, accountability, and safety, partnering with a visionary leadership team that treats human capital as its ultimate competitive advantage.

I help organizations turn HR into a measurable driver of business performance — not a support function, but a lever for growth, cost control, and resilience. Over 20+ years, I've built and scaled HR functions from zero across manufacturing and automotive environments spanning EMEA, APAC, and Mexico — including standing up HR infrastructure from scratch for four simultaneous market entries (Dubai, Egypt, Australia, China) and scaling a greenfield site from 0 to 2,000+ employees.

What I bring to the table:

*Turnaround & Performance Results — Cut voluntary turnover from 60% to 18% and absenteeism from 17% to 4.1%, delivering the best financial year in a company's 80-year history

*Cost & Labour Efficiency — Delivered €5-7M in structural labour cost savings in a single year through headcount governance, workforce analytics, and data-driven decision-making.

* M&A & Post-Merger Integration — Led full HR integration for multiple acquisitions plus statutory TUPE/ARD transfers for 7,000+ employees, with zero business disruption.\

*AI-Driven HR Transformation — Early adopter of AI and automation tools (Leena AI, Paradox, Microsoft Copilot, OpenAI/Anthropic) to modernize recruitment, engagement, and HR operations, delivering measurable efficiency gains.

*Total Reward Compliance & Governance — Hay Job Evaluation, EU Pay Transparency Directive implementation, and audit-ready governance across multiple jurisdictions, supporting IPO-readiness and PE-backed exits.

I partner directly with C-suite and business leaders to translate people strategy into commercial outcomes — because in fast-growing, complex, multi-site businesses.

Open to fractional or remote roles

Experience

Work history, roles, and key accomplishments

KR
Current

HR Director & Sales Force Architect

Kronospan

May 2025 - Present (1 year 2 months)

Own end-to-end workforce planning and HR integration for new international market entries and multiple manufacturing sites, including onboarding through performance management. Lead regional HR delivery, AI-enabled HR modernization, labor law compliance, and employee relations escalation.

IG

HR Director, European Operations

IAC Group

Jan 2011 - Jun 2017 (6 years 5 months)

Govern HR strategy, workforce planning, and talent pipeline across a 26-plant European network. Led €5M year-one structural labor cost savings, pan-European SAP HR implementation, and large-scale statutory workforce transfers.

Education

Degrees, certifications, and relevant coursework

Academy of Economic Studies (ASE) logoAA

Academy of Economic Studies (ASE)

Bachelor of Arts, Finance & Economics

B.A. in Finance & Economics from the Academy of Economic Studies (ASE) in Bucharest.

UR

University of Washington / Universitatea Româno-Americană

Master of Business Administration, Business Administration

MBA program completed through University of Washington and Universitatea Româno-Americană.

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