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Andrea Malatesta

@andreamalatesta

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Marketing & communications strategist delivering integrated campaigns, content, and measurable brand growth.

Australia

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What I'm looking for

I’m looking for a marketing team where I can own content strategy and campaign planning end-to-end, collaborate across creative and media, and turn brand storytelling into measurable outcomes through strong stakeholder alignment.

I’m a results-driven Marketing and Communications professional with 4+ years of experience in content strategy, digital campaigns, creative development, and account management. I help brands translate positioning into strategic storytelling and integrated execution across digital, print, and radio.

In my most recent role as Althus Creative Strategist & Content Developer, I led end-to-end creative strategy and content development for integrated marketing campaigns, authoring blogs, magazine articles, branded editorial pieces, and radio/commercial scripts. I built strategic messaging frameworks and campaign narratives aligned with client KPIs and brand growth, while collaborating cross-functionally with design, media, and client teams to keep brand voice consistent.

I also managed multiple client accounts as a Content Manager at Pública Comunicaciones—overseeing editorial planning, supervising a team of two content creators, and developing data-informed campaign strategies to increase visibility and engagement. Earlier, as a Digital Strategy Consultant for Podemos Perú, I designed and executed digital communication strategies for congressional campaigns, monitored performance metrics, and optimized messaging to improve engagement outcomes.

Experience

Work history, roles, and key accomplishments

Creative Strategist & Content

Althus

Jan 2021 - Jan 2024 (3 years)

Led end-to-end creative strategy and content development for integrated marketing campaigns across digital, print, radio and BTL channels. Managed key accounts and collaborated with design, media and client teams to ensure consistent brand voice and execution quality.

Content Strategy Creative Strategy Integrated Campaigns Brand storytelling Account Management Adobe Creative Suite Content Development

Content Manager

Pública Comunicaciones

Jan 2020 - Jan 2021 (1 year)

Managed content strategy and editorial planning across multiple client accounts and supervised a team of two content creators. Developed data-informed campaign strategies and managed accounts including Warner Music Perú, Interbank (Frilea), Techo Perú and SNI.

Content Strategy Campaign Management Team Leadership Content Planning Data Strategy Stakeholder Engagement Account Management

Digital Strategy Consultant

Podemos Perú

Jan 2020 - Jan 2021 (1 year)

Designed and executed digital communication strategies for congressional campaigns, including building content grids and coordinating audiovisual production for social platforms. Monitored performance metrics and optimized messaging to improve engagement outcomes.

Digital Strategy Social Media Strategy Performance Monitoring Content Development Digital Communication

Education

Degrees, certifications, and relevant coursework

Miami Ad School

Specialization, Strategy & Planning

2021 - 2021

Activities and societies: Winner, 'Monoblock' Creative Competition (Miami Ad School, 2021).

Completed a Strategy & Planning specialization at Miami Ad School in Buenos Aires. Focused on planning-oriented strategic training for advertising and communications.

Universidad Peruana de Ciencias Aplicadas (UPC)

Bachelor of Communication and Advertising, Communication and Advertising

2013 - 2020

Bachelor of Communication and Advertising at UPC, with training in communication strategy and advertising planning. Completed the program from 2013 to 2020.