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Gvantsa Saralidze

@gvantsasaralidze

Employer branding and internal communications specialist at Evolution, coordinating programs that increased employee engagement by 20–30%.

Georgia
Message

At Evolution, I coordinate employer branding programs that increased employee participation and engagement by 20–30%. I also lead internal communication initiatives and coordinate branded materials and events.

At Trajectory, I conduct marketing and consumer research, analyze customer feedback, and support market insights. I also co-organized a Strategic Communication Forum at the Georgian Institute of Public Affairs and developed a PR and social media campaign strategy for its Master’s Program in Local Self Government.

Experience

Work history, roles, and key accomplishments

TR
Current

Research Interviewer & Quality Assurance Specialist

Trajectory

Jul 2023 - Present (3 years 3 months)

Conducted marketing and consumer research projects, including surveys related to mobile operators and new products. Analyzed customer feedback and ensured data accuracy through validation and quality control.

Education

Degrees, certifications, and relevant coursework

BB

Business and Technology University (BTU)

Digital Marketing Course, Digital Marketing

2026 -

Currently enrolled in a Digital Marketing Course as part of the Women Mentorship in Tech Programs (EU-funded), expected to complete in July 2026.

SA

Simple Steps Academy

Digital Marketing Course, Digital Marketing

2026 - 2026

Completed a Digital Marketing Course from April to May 2026.

GG

Georgian Institute of Public Affairs (GIPA)

Master's Degree, Public Relations

2022 - 2024

Grade: 3.8/4.0

Pursued a Master's Degree in Public Relations, achieving a GPA of 3.8/4.0.

IU

Ivane Javakhishvili Tbilisi State University

Bachelor's Degree, Sociology

2015 - 2019

Grade: 3.8/4.0

Earned a Bachelor's Degree in Sociology with honors, achieving a GPA of 3.8/4.0.

Tech stack

Software and tools used professionally

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