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Ana Sofia Dias dos Dias dos Santos

@anasofiadiasdosdiasd

Short-Term Rental Manager at Frente Mar Apartamentos and Surfguesthouse, using occupancy and pricing analysis to guide property operations.

Portugal
Message

At Frente Mar Apartamentos and Surfguesthouse, I manage the commercial and operational performance of short-term rental properties, including reservations, pricing, distribution and guest experience. I use occupancy, booking and channel data to support pricing and business planning.

I prepare and validate operational and financial reports, and work with property management systems, channel managers, booking engines, OTAs and digital check-in platforms. I also investigate booking, payment, reporting and system discrepancies with technology providers.

As a Community Leader with Airbnb Host Community in Central Portugal, I share platform updates and operational guidance with hosts. I also communicate recurring operational feedback to Airbnb representatives.

Earlier, at Associação Mutualista and Santander UK, I worked on reporting, data validation and analytics. I designed and validated reports and dashboards, automated legacy SAS reporting processes, and applied Python and SQL to review risk models and business processes.

Experience

Work history, roles, and key accomplishments

FS
Current

Short-Term Rental Manager

Frente Mar Apartamentos and Surfguesthouse

Jan 2021 - Present (5 years 8 months)

Manage commercial and operational performance of short-term rental properties, including reservations, pricing, distribution, and guest experience. Monitor occupancy, ADR, booking patterns, and channel performance to support decisions.

AM

Business Intelligence & Reporting

Associação Mutualista

Aug 2021 - Sep 2022 (1 year 1 month)

Performed data validation and documented end-to-end reporting processes, data structures, and business rules. Designed and validated reports, dashboards, and analytical models using Microsoft Power BI, Tableau, and Power Query.

BM

Data Scientist, Strategic Marketing

Banco Montepio

Oct 2014 - Mar 2016 (1 year 5 months)

Applied SAS, SQL, and predictive analytics to customer segmentation, profiling, retention, market-basket analysis, cross-selling, campaign optimisation, and demand forecasting. Developed predictive models and targeted campaign lists to support commercial and strategic marketing decisions.

BM

Segment Manager, Strategic Marketing

Banco Montepio

Jun 2008 - Sep 2014 (6 years 3 months)

Applied SAS, SQL, and predictive analytics to customer segmentation, profiling, retention, market-basket analysis, cross-selling, campaign optimisation, and demand forecasting. Developed predictive models and targeted campaign lists to support commercial and strategic marketing decisions.

Education

Degrees, certifications, and relevant coursework

NOVA Information Management School logoNS

NOVA Information Management School

Postgraduate Programme, Marketing Intelligence

Postgraduate Programme in Marketing Intelligence.

ES

Escola Superior de Gestão de Santarém

Bachelor's Degree, Management

Bachelor's Degree in Management.

City, University of London logoCL

City, University of London

Introduction to Data Analytics and Machine Learning, Data Analytics and Machine Learning

Introduction to Data Analytics and Machine Learning.

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