ANANYA ANURAG
@ananyaanurag
Fintech product and growth leader blending strategy, partnerships, and data-driven execution.
IndiaWhat I'm looking for
I am a fintech product and strategy leader with strong experience in partnerships, digital lending, and data-driven growth. I have led end-to-end fintech integrations, scaled partner portfolios, built incentive and cost-of-funds frameworks, and delivered measurable improvements in conversion, productivity, and P&L performance.
I combine technical rigor with commercial judgment — driving GTM, pricing and compliance while collaborating across risk, compliance, operations and tech. I hold an MBA in Marketing & Strategy, relevant product certifications, and a track record of awards and measurable impact in retail banking and digital lending.
Experience
Work history, roles, and key accomplishments
Senior Manager, Strategy
Axis Bank
Jun 2025 - Present (1 year)
Designed incentive and coverage frameworks that improved sales productivity alignment with growth, decomposed Cost of Funds drivers to recalibrate liability strategy, and benchmarked competitors to identify product and distribution opportunities.
Product & Strategic Alliances Manager
IDFC FIRST Bank
May 2022 - May 2025 (3 years)
Led onboarding and integration of 8 FinTech partners scaling volumes up to 10x, managed a ₹150 Cr loan book with 7.5% YoY growth, and improved conversion by 3.2% through data-driven optimization and journey redesigns.
Education
Degrees, certifications, and relevant coursework
Indian Institute of Management Kashipur
Master of Business Administration, Marketing and Strategy
2020 - 2022
Master's in Business Administration with specialization in Marketing and Strategy completed between 2020 and 2022.
Birla Institute of Technology and Science, Pilani - Hyderabad Campus
Dual Degree (Bachelor of Engineering and Master of Science), Mathematics; Electronics & Instrumentation
2012 - 2017
Completed a dual degree program combining engineering and science with specializations in Mathematics and Electronics & Instrumentation.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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