Open to opportunities

Ana Karina Huircan Fuentes

@anakarinahuircanfuen

Message

I build audience-led content strategies that grow organic traffic and engagement.

Chile

Message

What I'm looking for

I'm looking for remote content and audience strategy roles where I can combine research, SEO, social distribution, and performance analysis to build culturally relevant content ecosystems for global audiences.

I've driven content and SEO strategy for Twinkl's Chilean market, tripling organic traffic from 11K to 37K+ sessions and growing transactions by 200% through high-intent, curriculum-aligned content.

Across CNN Chile, Chilevisión-WarnerMedia, TVN, the University of York, and CES, I've built digital-first formats, live coverage, and social content that reached audiences at scale—from 712K+ YouTube views during international news coverage to 139K+ views for an audience-led viral video format. I combine editorial judgment, talent-led production, platform-aware distribution, and performance analysis.

My journalism background and Distinction-awarded MA research on digital audience behaviour shape how I listen to audiences, turn insights into content, and help cross-functional teams make culturally relevant decisions.

Experience

Work history, roles, and key accomplishments

Content Specialist Spanish

Twinkl Educational Publishing

Apr 2022 - Jun 2026 (4 years 2 months)

Drove SEO and content strategy for Twinkl's Chilean market, tripling organic traffic and growing transactions by 200% through an SEO-backed content strategy.

SEO Content Strategy Ahrefs Data Analysis

Foreign Correspondent

CNN Chile

Sep 2022 - Sep 2022 (0 months)

Generated 712K+ YouTube views through live international coverage of Queen Elizabeth II's death and state funeral, making autonomous editorial decisions under extreme time pressure.

Journalism

Social Media Content Producer

University of York

Jul 2021 - Nov 2021 (4 months)

Created the institution's first Instagram Reel and produced audience-focused content for international markets, informed by performance data and audience insights.

Social Media Strategy Content Production Instagram Audience Insights

Digital Content Producer

Chilevisión - WarnerMedia

Feb 2020 - Dec 2020 (10 months)

Produced digital-first entertainment content across TV and social platforms, including a talent-led digital talk show that generated 98.7K views in 6 months.

Content Production Scripting Coordination Social Media Strategy Post production

Social Media Content Producer

Centre of English Studies (CES)

Sep 2018 - Mar 2019 (6 months)

Pitched and led a social media content strategy, increasing reach by 64% and video engagement by 85% through student-focused content across Facebook, Instagram and IGTV.

Social Media Strategy Content Production Facebook Instagram IGTV Video Editing

Digital Content Producer

TVN (Televisión Nacional de Chile)

Nov 2012 - Dec 2017 (5 years 1 month)

Operated across editorial, social and on-camera formats, creating viral video formats and coordinating influencers for talent-led digital productions.

Content Production Scripting Editing Live Events

Education

Degrees, certifications, and relevant coursework

University of York

Master of Arts, Sociology

2020 - 2021

Grade: Distinction

MA in Social Media and Social Research with a Distinction-awarded dissertation on digital audience behavior during the Covid-19 pandemic. Funded by ANID and published in university repositories.