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Ana Gabriela Lara

@anagabrielalara

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Award-winning design leader with 13+ years of experience.

United States

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What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can lead impactful design projects and mentor emerging talent.

As an award-winning design leader with over 13 years of experience, I specialize in leading UX/UI strategy and visual design for direct-to-consumer eCommerce experiences across mobile and web platforms. My tenure at T-Mobile allowed me to spearhead initiatives that significantly enhanced mobile engagement and retention, driving growth through data-informed design and A/B testing.

Currently, I serve as a Senior Manager of Product Design at Cisco, where I have successfully driven transformative projects, including consolidating multiple platforms into a single solution that boosted user satisfaction by 25%. My leadership has been recognized with top-tier awards, and I take pride in mentoring high-performing teams to deliver seamless digital experiences that align with both user needs and business goals.

Experience

Work history, roles, and key accomplishments

Sr. Manager, Product Design

Cisco

Sep 2022 - Present (2 years 9 months)

Drove a transformative complex Commerce SaaS project, consolidating 12 platforms into a one-stop-shop solution, earning #1 company priority status and boosting satisfaction by 25%. Pioneered the implementation of a next-gen AI assistant, automating workflows and reducing task time by 45%.

SaaS Workflow Automation Roadmap Development API Integration

Leader, Product Design

Cisco

Aug 2021 - Present (3 years 10 months)

Led the strategic vision of a high-priority customer experience app, driving an 18% increase in user engagement within three months by creating a cohesive, scalable user journey. Pioneered a user-centered framework adopted org-wide, aligning cross-functional teams through data insights.

User Engagement User Centered Design Data Insights Product Roadmap

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Manager, User Experience

T-Mobile

Feb 2021 - Present (4 years 4 months)

Led a team of UX Strategists responsible for over 10 digital products, driving a 15% increase in user satisfaction across multiple brands, including Sprint, Metro, and Home Internet. Reduced Sprint's churn by 350k lines by unifying the experience vision and optimizing journeys through data-driven insights and service blueprints.

UX Strategy Data Insights Service blueprints

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Principal Experience Strategy Manager

T-Mobile

Mar 2019 - Present (6 years 3 months)

Grew T-Mobile loyalty App monthly active users from 5M to 10M by evolving the team to be data-driven and experience-led. Led the app to win 11 W3 awards, including Best UX and User Interface, through strategic leadership.

Data Driven UX Awards User Interface Design

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Principal User Experience Designer

T-Mobile

Aug 2017 - Present (7 years 10 months)

Awarded the highest company honor, PEAK recognition, as part of the top 1%. Increased the T-Mobile loyalty app rating from 3.2 to 4.8 stars on the App Store over two years.

Design Thinking User Experience Design Loyalty Programs

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Senior Mobile UX Designer

T-Mobile

Oct 2015 - Present (9 years 8 months)

Responsible for designing user experiences for mobile applications. Collaborated with cross-functional teams to deliver intuitive and engaging mobile interfaces.

User Interface Design Collaboration Wireframing Prototyping User Research

UX Designer II

iLink Digital

Oct 2012 - Present (12 years 8 months)

Designed user experiences for various digital products as a UX Designer II. Contributed to projects as a Microsoft Gold Partner, focusing on user-centered design principles.

UX Design User Centered Design Wireframing Usability Testing