At OUTFRONT Media, I delivered digital OOH campaigns for brands including Poppi, Lacoste, and IHG, tailoring creative and placement strategies to client goals. The campaigns included a 30% increase in featured merchandise sales for Lacoste and a 27% increase in IHG loyalty program enrollment.
I used demographic, behavioral, and geographic audience segmentation to optimize targeting for clients including Depop and CUNY. This work contributed to a 67% increase in brand awareness and 18K+ campaign-driven website visits, respectively.
At LIM College, I increased social media engagement by over 30% through content creation, audience engagement, trend analysis, and competitor research. I also planned and executed college programs and events, including a golf outing that raised $15K+ for student scholarships.
As a freelance Digital Marketing Consultant, I develop multi-channel marketing strategies for independent artists and align visual and marketing approaches with their creative identities. I also design and run social media A/B tests to identify top-performing content.
