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Amy Jo Blevens-Harding

@amyjoblevens-harding

I build member-growth, retention, and recurring-revenue engines across national membership/subscription based businesses.

United States

Message

What I'm looking for

I’m looking for a senior growth, customer experience, or retention leadership role where I can combine strategy with execution, build strong teams, and create measurable revenue and customer impact. I’m especially drawn to growing organizations that value autonomy, collaboration, and fresh thinking, and I’m open to both full-time leadership and fractional/consulting opportunities.

I lead national growth and retention at Equity Lifestyle Properties/Thousand Trails, owning three channels that generate $16M+ in annual revenue and 40K+ qualified leads.

I manage the full member-growth funnel—from acquisition and partner activation to conversion, engagement, renewal, and incremental revenue. I built a dealer partnership channel generating approximately 31K annual leads and $5M+ in membership dues revenue, while directing rally and trade-show acquisition operations generating approximately $1.75M annually.

Earlier, I led membership sales across 20+ ClubCorp/Invited Clubs markets and approximately $48M in recurring membership dues revenue. I’ve built sales processes, onboarding programs, market strategies, referral initiatives, and accountability systems while coaching leaders and working closely with operations, marketing, finance, and executive teams.

I also bring owner-operator and advisory experience from a wellness membership studio and Clingy Consulting. I’m most effective when I can turn funnel and customer data into practical growth plans, stronger member experiences, and durable revenue outcomes.

Experience

Work history, roles, and key accomplishments

Current

National Director, Growth & Retention

Current

Equity Lifestyle Properties / Thousand Trails

Oct 2023 - Present (2 years 11 months)

Own national member-growth and revenue strategy across three business segments generating $16M+ in annual revenue and 40K+ qualified leads. Lead strategy and execution across the full member-growth funnel, from lead acquisition through retention and incremental revenue.

Growth Strategy Revenue Ownership Funnel Optimization KPI development Forecasting Customer Journey Strategy Strategic Partnerships Channel Development Attribution Performance Measurement Experimentation Cross functional Leadership Lifecycle Engagement team development Executive Communication

Current

Founder, Clingy Consulting

Current

Clingy Consulting

Jan 2020 - Present (6 years 8 months)

Created an advisory practice focused on customer retention, loyalty, member experience, revenue enablement, and sustainable growth for membership-driven organizations.

Customer Retention Loyalty Strategy Member Experience Revenue Enablement Growth Strategy Advisory

Independent Consultant, Member Retention & Customer Journey

Thousand Trails

Apr 2022 - Oct 2023 (1 year 6 months)

Analyzed member behavior, retention, onboarding, and customer journey opportunities across a complex national membership business. Partnered across functional teams to translate findings into actionable retention and customer-experience initiatives.

Customer Journey Mapping Retention Strategy Data Analysis Cross Functional Collaboration Digital Onboarding Process Improvement

Owner & Operator

Heat Yoga & Fitness Studio

Sep 2020 - Oct 2023 (3 years 1 month)

Acquired and operated a consumer wellness membership business, owning customer acquisition, retention, operations, marketing, financial performance, and team leadership. Led the complete member lifecycle from awareness through win-back.

Business Management Customer Acquisition Retention Marketing Financial Management Team Leadership Community Engagement Social Media Marketing Event Planning

Vice President, Membership Sales

ClubCorp / Invited Clubs

Jan 2015 - Jan 2020 (5 years)

Led membership growth and revenue strategy across 20+ private clubs and markets in the Eastern United States, with responsibility for approximately $48M in recurring membership dues revenue. Owned membership acquisition and sales performance across a large multi-market portfolio.

Membership Sales Revenue Strategy Multi Market Management Sales Leadership Coaching Pipeline Management Forecasting Partnership Development Referral Strategy Development Market Analysis

Senior Area Network Manager

ClubCorp / Invited Clubs

Jan 2006 - Jan 2015 (9 years)

Held progressive regional leadership responsibility for membership acquisition, retention, sales strategy, and market development across Tampa, Jacksonville, and South Florida. Led programs supporting 8,000+ memberships across interconnected club markets.

Membership Sales Regional Leadership Market Development Referral Programs Sales Initiatives Member Engagement Coaching Cross Functional Partnership

Membership Director, Hunter's Green Country Club

ClubCorp / Invited Clubs

Jan 2003 - Jan 2006 (3 years)

Led local membership sales, prospect development, referrals, events, onboarding, and retention initiatives. Increased golf membership to approximately 450 members through disciplined sales execution, relationship development, and community partnerships.

Membership Sales Prospect Development Referral Generation Event Planning Onboarding Retention Relationship Building Community Partnership