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Amit S Gorti

@amitsgorti

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I build AI-enabled B2B content systems that improve acquisition, conversion, and team publishing velocity.

Netherlands

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What I'm looking for

I'm looking to lead global content strategy and AI enablement for a high-growth enterprise platform where content proves authority with senior buyers.

I've built measurable B2B content systems at Adobe and NetApp, improving user acquisition by 11%, trial-to-paid conversion by 6%, and knowledge-base engagement through clearer self-service content.

At Solid Optics, I created multi-step AI workflows from brief to draft, human review, and repurposing, cutting production time by about 50%. I also trained stakeholders through videos and quizzes, produced animated compliance content supporting ISO audits, and planned event-led content for CloudFest, Anga Com, and IT Nog.

As founder of MagicWand Solutions, I productise AI-enabled content operations through workflow playbooks, prompt libraries, knowledge systems, and practical enablement sessions that teams can run independently.

Experience

Work history, roles, and key accomplishments

Senior Content Strategist

Adobe Inc

Jan 2022 - Dec 2023 (1 year 11 months)

Owned high-leverage top-of-funnel programs that lifted user acquisition by 11% via editorial strategy and SEO. Increased trial-to-paid conversions by 6% with self-service content paths and aligned global and regional stakeholders on a coherent content narrative.

B2B Content Strategy Editorial Planning SEO Stakeholder Management