Sanjana Agarwal

• Delivered UX copy and content writing for a B2B SaaS platform, adapting voice and tone across the user journey.
• Partnered with product and design stakeholders to align copy with evolving product flows and feature releases.

• Documented complex enterprise asset management software, translating multi-layered engineering workflows into structured user guides and SOPs used by cross-functional operations teams.
• Collaborated with Industry experts and QA to surface undocumented steps, conducted content audits on legacy documentation, and restructured it using information architecture and versioning standards.
• Designed

• Delivered technical copy and UX writing across 40+ product flows, working directly in Figma with designers and engineers.
• Established documentation planning and a structured knowledge base to support consistent content delivery.
• Contributed to a reported ~60% improvement in user efficiency and ~40% reduction in support/complaint tickets across freelance engagements (Zend & NoonScope combined

• Led content strategy and UX-aligned copywriting for fashion, lifestyle, and tech clients designing content hierarchies and user journey copy across digital products.
• A/B tested digital copy variants and used performance data to iterate content, improving conversion outcomes across client user flows.
• Bridged brand strategy and product thinking, translating business objectives into structured

• Managed performance marketing campaigns across paid channels, using behavioural analytics and A/B testing to inform content decisions and improve user acquisition funnels.
• Built the data literacy and product thinking now applied to UX writing and documentation work translating analytics into content that serves user behaviour, not just brand goals.

• Managed CRM lifecycle workflows and brand strategy for luxury fashion clients including Tarun Tahiliani, Torani, and Ridhi Mehra, developing content and communication frameworks across digital touchpoints.
• Used behavioral analytics to optimize customer journeys and acquisition funnels, building the product and data literacy that now informs my documentation and UX writing practice.

• Produced long-form articles covering fashion, culture, and creative industries.
• Developed storytelling and information-structuring skills later applied to UX writing and product documentation.

Completed the Google UX Design Certificate through Coursera.

Completed the Technical Writing Fundamentals certificate, learning to translate complex product features into clear documentation.

- Learned to translate complex product features into clear, concise documentation.
- Combined design thinking with communication skills to create user-focused manuals and API guides.

Pursued a Bachelor of Arts with a focus on English honours.