Open to opportunities

Arsanyos Guirguis

@arsanyosguirguis

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Driven Digital Marketing Analyst with expertise in data analytics.

Egypt

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What I'm looking for

I am seeking a role that allows me to utilize my data analytics skills in a dynamic environment, focusing on innovative marketing strategies and opportunities for professional growth.

I am a detail-oriented Digital Marketing Analyst with a strong foundation in data analytics, sentiment analysis, and strategic reporting. Currently, I am leveraging advanced tools and innovative strategies at Lucidya in Riyadh, KSA, to deliver impactful insights that optimize brand performance. My experience includes analyzing social media data to provide actionable recommendations that enhance customer experience and brand presence.

Previously, I worked at BOOPIN in Dubai, where I executed comprehensive digital analysis for ADNOC, utilizing tools like Emplifi and Matomo to produce in-depth reports. My role involved collaborating with cross-functional teams to align digital strategies with business objectives, resulting in integrated campaigns that significantly improved marketing effectiveness. I have also held positions as a Senior Digital Media Executive and Social Media Manager, where I developed and implemented digital media plans that drove brand awareness and engagement.

Experience

Work history, roles, and key accomplishments

Current

Digital Analyst

Current

Lucidya

Sep 2024 - Present (8 months)

Analyzed social media data using Lucidya’s AI-driven platform to provide insights on customer sentiment, trends, and campaign performance. Created detailed reports and delivered actionable recommendations to enhance brand presence and customer experience.

Data Analytics AI Tools

Digital Analyst

BOOPIN

Sep 2023 - Sep 2024 (1 year)

Executed comprehensive digital analysis and reporting for ADNOC using Emplifi and Matomo. Produced in-depth reports providing actionable insights into social media and web performance, collaborating with cross-functional teams to align digital strategies with business objectives.

Reporting Emplifi Matomo Cross Functional Collaboration

Senior Digital Media Executive

KD Advertising

Sep 2021 - Oct 2023 (2 years 1 month)

Developed and implemented comprehensive digital media plans that drove brand awareness, engagement, and conversion. Analyzed and reported on the performance of digital media campaigns, making data-driven recommendations for optimization.

Digital Media Planning Performance Analysis Campaign Optimization

Social Media Manager

KD Advertising

Sep 2017 - Oct 2021 (4 years 1 month)

Monitored and analyzed performance metrics to drive continuous improvement of social media campaigns. Created and managed editorial calendars to ensure timely delivery of content while maintaining a consistent brand voice.

Social Media Management Performance Metrics