Open to opportunities

amber treace

@ambertreace

I am a marketing professional transitioning from sales and finance, leveraging analytics and storytelling to grow brands.

United States

Message

What I'm looking for

I’m seeking a marketing role where I can apply analytics, storytelling, and CRM expertise to build customer-centric campaigns, collaborate cross-functionally, and drive measurable brand growth.

I’m a results-driven marketing professional transitioning from sales and finance, focused on storytelling, analytics, and customer insights to grow brands.

In my current role as Southeast Sales Representative I developed targeted outreach strategies, refined go-to-market messaging, and used CRM tools to segment customer data and analyze trends that informed promotional efforts. I also provided client feedback that led to product positioning changes and improved email marketing content.

Previously I supported high-net-worth clients, created annual financial reports, and integrated Microsoft Dynamics 365 to optimize client management; I hold FINRA Series 6, 63, and SIE licenses. I bring a collaborative, data-informed approach and am eager to apply my skills to marketing campaigns that deliver measurable impact.

Experience

Work history, roles, and key accomplishments

Current

Southeast Sales Representative

Current

FAMC

Jul 2023 - Present (2 years 1 month)

Generated targeted outreach and go-to-market messaging, used CRM segmentation to guide promotional efforts, and provided client feedback that informed product positioning and improved email marketing content.

Marketing Strategy Segmentation Email Marketing Product Positioning Event Coordination Data Analysis

Associate Financial Representative

Hottel Capital

Aug 2020 - May 2023 (2 years 9 months)

Managed client relations and produced annual financial reports while integrating Microsoft Dynamics 365 to optimize client management; supported lead representative with financial summaries and client preparation.

Client Relations Financial Reporting Microsoft Dynamics 365

Sales Representative

Northwestern Mutual

Jan 2019 - Jul 2020 (1 year 6 months)

Built a client base through cold calling and presented life and health insurance and financial plans, focusing on clients with $1,000,000+ net worth which informed targeted prospecting strategies.

Prospecting Cold Calling Sales Presentations Relationship Building

Bartender

California Dreaming

Jun 2017 - Oct 2018 (1 year 4 months)

Delivered excellent customer service and collaborated with team members to enhance guest experience and operational efficiency during high-volume shifts.

Customer Service Teamwork Time Management

Education

Degrees, certifications, and relevant coursework

University of Alabama at Birmingham

Bachelor of Arts, Sociology

2013 - 2017

Activities and societies: Dual-sport athlete (Beach Volleyball, Indoor Volleyball); Athletic Director’s Honor Roll (2013–2015); CUSA Honor Roll (2013–2015).

Bachelor of Arts in Sociology from the University of Alabama at Birmingham, attended 2013–2017. Dual-sport athlete in beach and indoor volleyball and recipient of Athletic Director’s Honor Roll and CUSA Honor Roll (2013–2015).