ViewSonic

The story of ViewSonic Corporation is a classic tale of entrepreneurial vision and relentless innovation. It all began in 1987 when James Chu, a Taiwanese immigrant in the United States, founded Keypoint Technology Corporation. With a background in sales and a keen eye for the burgeoning personal computer market, Chu initially focused on distributing computer peripherals. However, his ambition was to create a brand that would become synonymous with visual excellence. In 1990, this ambition took a tangible form with the launch of the ViewSonic line of color computer monitors. The brand's name itself was a declaration of its mission: to deliver a superior visual experience. The vibrant trio of Gouldian finches in the logo, personally chosen by Chu, symbolized the quality, color, and clarity he envisioned for his products. The market responded with enthusiasm, and just three years later, in 1993, the company officially adopted the name that would carry it to global recognition: ViewSonic.

Throughout the 1990s, as the world transitioned from bulky CRT monitors to sleeker LCD screens, ViewSonic was at the forefront of this technological wave. The company quickly established a reputation for high-quality, affordable displays, rising to become a top-rated monitor manufacturer. By the turn of the millennium, ViewSonic had solidified its position as a major player in the display industry. The journey didn't stop there. Recognizing the evolving needs of its customers, ViewSonic expanded its portfolio beyond monitors. The company ventured into projectors, interactive whiteboards with its ViewBoard series, and a comprehensive software ecosystem called myViewBoard. This strategic evolution transformed ViewSonic from a hardware supplier into a complete visual solutions provider, catering to the education, enterprise, and entertainment sectors. Today, with a presence in over 100 countries, ViewSonic continues to innovate, offering an integrated ecosystem of hardware, software, and services designed to connect and collaborate, proving that from a simple idea, a world of difference can be seen.