Open to opportunities

Olivia Liu

@olivialiu

Message

I build engaging PR campaigns through social insights, event coordination, and content storytelling.

Taiwan

Message

What I'm looking for

I'm looking for an opportunity in PR, marketing, communications, or social media where I can contribute campaign coordination, audience insights, content storytelling, and client communication while growing through cross-team projects.

I've supported PR and marketing projects at Hwafu Marketing & Communication and One For All Public Relations Consultants, coordinating event logistics, partner communication, campaign data, and social media monitoring.

For my LaMorning integrated marketing communication plan, I coordinated creative planning and event implementation that achieved 281,638 impressions, 140,163 reach, and 151,901 video views across digital channels and offline events.

I'm a recent MA graduate in International Retail Business, Sustainability & Technologies from Goldsmiths, University of London, with a background in public relations and advertising. I enjoy content creation, blogging, and exploring cross-cultural branding trends through K-pop and media culture.

Experience

Work history, roles, and key accomplishments

Marketing & Communication Intern

Hwafu

May 2025 - Sep 2025 (4 months)

Supported the PR and marketing team on multiple client projects, coordinating event logistics with vendors to ensure smooth execution. Managed project documentation and administrative tasks, ensuring timely completion and tracking of three documents or project records.

Project Coordination Event Logistics Documentation Administrative Support

Education

Degrees, certifications, and relevant coursework

Goldsmiths, University of London

Master of Arts, International Retail Business, Sustainability & Technologies

2025 -

Pursuing a Master of Arts in International Retail Business, Sustainability & Technologies, focusing on sustainable retail practices and technological innovations.