Open to opportunities

Shawn Paul

@shawnpaul1

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Creative Director and co-founder, I build brand strategies and campaigns that drive measurable growth and engagement.

Sri Lanka

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What I'm looking for

I’m looking to push ideas further with brave direction and sharp storytelling—leading teams to craft intentional campaigns across branding, digital, and content. I want a purpose-driven culture where results, quality, and collaboration are non-negotiable.

I shape the ideas and decisions behind work that earns attention, leading brands from the first spark through campaign development, guiding teams, and protecting quality standards across every touchpoint. With HNDs in HR Management and Creative Multimedia, I bring both people-focused thinking and creative precision to every brief.

As Co Founder & Creative Director at House Of Covenants (Pvt) Ltd, I built and scaled a creative-led brand group—leading strategy, creative direction, and delivery of more than 150 projects across branding, digital, content, and visual communication. I also direct in-house and freelance creative teams, fueling concept development, storytelling, and campaign ideation that helped drive strong client engagement and brand visibility.

Previously, I led branding and marketing strategy at Abacus (Pvt) Ltd with a focus on visibility, social media execution, and award-winning campaigns. From brand consulting and media/content specialist roles to multilingual content production and digital marketing leadership, I’m consistent in using storytelling and data-driven approaches to improve engagement metrics and deliver intentional, impossible-to-ignore results.

Experience

Work history, roles, and key accomplishments

Current

Co Founder & Creative Director

Current

House Of Covenants (Pvt) Ltd

Sep 2025 - Present (11 months)

Built and scaled a creative-led brand group, leading strategy, creative direction, and delivery across branding, digital, content, and visual communication. Directed in-house and freelance teams and contributed to 50–70% growth in client engagement and brand visibility.

Creative Direction Brand Strategy Copywriting Art Direction Storytelling Content Strategy Branding Digital Content visual communication Team Leadership

Current

Brand Manager

Current

Abacus (Pvt) Ltd

Oct 2023 - Present (2 years 10 months)

Led branding and marketing strategy across multiple entities, increasing overall brand visibility by 200–300%. Managed social media strategy and execution, growing social following by 4,000+ and delivering 14+ industry award-winning campaigns.

Branding Marketing Strategy Social Media Management Campaign Execution Copywriting Storytelling Content Strategy Visual Content Stakeholder Management

Media Specialist

CSADSM

Jan 2022 - Jan 2026 (4 years)

Refined branding, visual identity, and positioning, improving client engagement metrics by 30–50%. Managed social media and visual content and supported sports initiatives, events, and digital campaign execution to strengthen brand visibility and outreach.

Branding Visual Identity Social Media Management Visual Content Positioning Campaign Execution Outreach

Brand Consultant

Blanq Consultancies

Aug 2023 - Oct 2025 (2 years 2 months)

Provided brand strategy and digital marketing advisory to over 20 clients, supporting both top-tier and emerging brands.

Brand Strategy Digital Marketing Advisory

Media Specialist

CSADYA

Jan 2022 - Jan 2024 (2 years)

Oversaw social media and visual content for CSADYA, a youth-focused discipleship community. Improved organizational identity and engagement by creating community and outreach projects, including a well installation benefiting 500+ villagers, and supported awareness efforts contributing to 25% growth in donor communications and outreach visibility.

Social Media Management Visual Content Branding Visual Identity Outreach Community Engagement Content Strategy

Content Specialist

CV Global

Mar 2023 - Sep 2023 (6 months)

Produced and managed multilingual content (English, Sinhala, Tamil) across three accounts, reaching a combined audience of 10,000+ followers. Created and edited videos, photography, and visuals, including community-focused projects such as an installation benefiting 500+ villagers and improving engagement by 30%.

Multilingual Content Content Creation Video Production Video Editing Photography Visual Design Content Scheduling Social Media Content

Digital Marketing Executive & PA

Websi Digital (Pvt) Ltd

May 2022 - Feb 2023 (9 months)

Managed social media for nine accounts, producing 50+ posts that increased engagement by an estimated 30–40%. Designed graphics, developed websites to improve digital presence, supported the end-to-end client lifecycle with 100% project completion, and assisted with operations and administrative tasks.

Web Development Social Media Management Content Production Graphic Design Client Lifecycle Management Sales Support Operations Support

Vice President

STCRCS

Jan 2018 - Jan 2020 (2 years)

Served as Vice President at STCRCS.

Project Coordinator

Websi Digital (Pvt) Ltd

Jan 2018 - Jan 2019 (1 year)

Led the company committee for the 'Reconnecting...' mental health program during COVID-19. Coordinated initiatives promoting awareness and support, including blood and eye donation campaigns.

Program Coordination Community Outreach Event Coordination