Amarachi Maureen Dike

Facilitated a brand discovery process to uncover the creator's vision, values and long-term aspirations, translating insights into a distinct lifestyle brand with clear market position and content direction. Developed long-term brand strategy anchored around four content pillars and built sustainable content systems using Notion, Canva, CapCut, Meta Business Suite and Google Analytics.

Conceptualized and executed integrated brand campaigns from ideation to post-launch optimization, combining market research, audience insights, brand positioning, creative strategy, SEO and storytelling. Developed and launched Members Club as a standalone lifestyle brand within the Lamani ecosystem, directing the end-to-end campaign lifecycle and building scalable marketing systems.

Collaborated with the founder to build and scale internal marketing and operational systems, designing SOPs and leading integrated marketing initiatives across social media, email and digital channels. Conducted market research and managed cross-functional projects using Notion, Trello, Google Workspace, Canva and HubSpot.

Developed and executed a social media content strategy translating complex fintech concepts into accessible content, managing social channels and a WhatsApp community. Planned educational campaigns and collaborated with cross-functional teams to align marketing communications with business priorities.

Facilitated a brand discovery process to uncover the creator’s vision, values and long-term aspirations before translating those insights into a distinct lifestyle brand with a clear market position and content direction.

Conceptualized and executed integrated brand campaigns from ideation to post-launch optimization, combining market research, audience insights, brand positioning, creative strategy, SEO and storytelling to deliver campaigns that strengthened brand equity and drove long-term community engagement.

Collaborated directly with the founder to build and scale internal marketing and operational systems from the ground up, translating business priorities into structured workflows that supported day-to-day execution and long-term growth.

Developed and executed a social media content strategy that translated complex fintech concepts into accessible, customer-focused content, strengthening brand visibility and audience trust across digital platforms.