Amanda Gong

I’m a strategic communications leader with nearly 20 years of internal and external communications experience in large global organizations. I partner with executive leadership to translate complex strategy into detailed messaging for diverse stakeholders.

As a PR Manager at Carestream Dental, I lead tech storytelling and editorial work—writing and editing press releases, blog posts, case studies, business testimonials, social media content, and presentations for senior leadership. I draft narratives that highlight the benefits of digital technology and position Carestream Dental as an industry leader.

I also own integrated campaign management and lead generation, driving brand awareness and positioning the organization as a partner of choice for target audiences. My PR leadership includes developing messaging and press materials, building relationships with key media outlets, and pitching thought leadership across the dental and medtech sectors.

I’m known for crisis management and organizational resilience—I planned, drafted, and owned a crisis management playbook, serving as the lead for crisis communications with real-time guidance. I manage high-impact internal stakeholder engagement through initiatives like global town halls and board presentations, collaborate cross-functionally with HR/marketing/sales/product, and keep brand messaging consistent across every touchpoint.