Alya Barutoglu

Leading Cartier Türkiye's client experience strategy, enhancing hospitality standards and client journey. Co-developing clienteling and segmentation-based loyalty programs, managing bespoke high-end client experiences, and directing luxury event execution.

Collaborated with regional and global headquarters to align local initiatives with international brand objectives. Oversaw marketing, PR, CRM, celebrity, influencer, press, wholesale, and franchise marketing activities across the Turkish market, and led 360° marketing campaigns with high-profile partnerships.

Led 360° luxury marketing strategies aligned with Bulgari's global brand vision. Managed VIP client engagement and CRM programs, cultivated relationships with celebrities and influencers, curated high-profile events, and directed digital and print campaigns.

Produced editorial content on luxury fashion, designer collaborations, and industry trends. Interviewed fashion influencers and creative visionaries, and developed editorial strategies bridging fashion, luxury, and cultural narratives.

Led strategic marketing initiatives for luxury maisons including Valentino and Balmain. Developed and executed high-end PR and communication campaigns, managed influencer partnerships, orchestrated fashion trunkshows and VIP experiences, and coordinated with multiple stakeholders.

Assisted with coordination, VIP management, and media coverage for the Contemporary Istanbul Art Fair.

Supported showroom setup, sample arrangement, and visual merchandising during the buying season.

Assisted with garment quality checks, model casting, client visits, and Fashion Week press relations.

Transcribed interviews, translated articles, and assisted with fashion editorial shoots.

Master in International Management (MIM) from LUISS Business School, completed in 2025.

Bachelor of Arts in Fashion Business from Manchester Metropolitan University, completed in 2019.

Bachelor of Arts in Fashion Business from Istituto Marangoni London, completed in 2019.