Alp Vardar

Led the representation of Moroccanoil in luxury hair salons across Turkey, enhancing brand visibility and growth in both retail and e-commerce sectors through strategic partnerships and team establishment.

Positioned disposable manicure and skincare products in the US market, developed sales channels, and maximized product penetration through negotiations with customers and distributors.

Managed business development for Wella brand in hair salons across Cyprus and Southern Anatolia, ensuring successful salon signings and employee training.

Provided consultancy for new hairdressing salons, focusing on business development and employee training in service and customer relations.

Conducted promotional activities for AVEDA, managed salon partnerships, and achieved sales targets through effective merchandising and training.

Organized sales activities and coordinated with regional managers to ensure brand presence and achieve sales targets across Turkey.

Managed training and sales development for hairdressing salons, focusing on profitability analysis and product launches.

Oversaw production planning and merchandising for major retail chains, managing a team and conducting market research.

Coordinated and managed product distribution for dealers, focusing on marketing leadership and risk analysis.

Planned and organized sales activities, managed field staff, and prepared performance reports to enhance sales efficiency.

Studied Business Administration, gaining foundational knowledge in various aspects of business management, including marketing, finance, and organizational behavior.