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@alpvardar
Experienced General Manager with a focus on business development.
I am a seasoned General Manager with extensive experience in the beauty and cosmetics industry, specializing in business development and sales management. Over the past two decades, I have successfully led teams and driven growth for luxury brands in competitive markets. My journey has taken me from managing high-profile accounts at Estee Lauder and L'Oréal to spearheading initiatives at Moroccanoil Türkiye, where I established strong partnerships with top hair salons across Turkey.
Throughout my career, I have demonstrated a keen ability to develop and implement strategic plans that enhance brand visibility and profitability. At Dmr Labs, I positioned a range of skincare products in the US market, creating effective sales channels and maximizing product penetration. My commitment to excellence is reflected in my ability to train and develop teams, ensuring they are equipped to deliver exceptional service and drive sales growth.
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Work history, roles, and key accomplishments
Moroccanoil Türkiye
Jan 2023 - Jan 2024 (1 year)
Led the representation of Moroccanoil in luxury hair salons across Turkey, enhancing brand visibility and growth in both retail and e-commerce sectors through strategic partnerships and team establishment.
Dmr Labs
Apr 2021 - Aug 2023 (2 years 4 months)
Positioned disposable manicure and skincare products in the US market, developed sales channels, and maximized product penetration through negotiations with customers and distributors.
Yöntem Profesyonel Kozmetik Ürünleri Ltd. Şti.
Oct 2018 - Mar 2021 (2 years 5 months)
Managed business development for Wella brand in hair salons across Cyprus and Southern Anatolia, ensuring successful salon signings and employee training.
Self Employed
Nov 2015 - Oct 2018 (2 years 11 months)
Provided consultancy for new hairdressing salons, focusing on business development and employee training in service and customer relations.
Estee Lauder Aveda Türkiye
Aug 2010 - Oct 2015 (5 years 2 months)
Conducted promotional activities for AVEDA, managed salon partnerships, and achieved sales targets through effective merchandising and training.
Parfums Christian Dior Turkey
Jan 2010 - Jun 2010 (5 months)
Organized sales activities and coordinated with regional managers to ensure brand presence and achieve sales targets across Turkey.
L'Oréal Kérastase
Sep 2004 - Jan 2010 (5 years 4 months)
Managed training and sales development for hairdressing salons, focusing on profitability analysis and product launches.
Marsa National Chain
Apr 2004 - May 2004 (1 month)
Oversaw production planning and merchandising for major retail chains, managing a team and conducting market research.
Puma
Jan 2002 - Jan 2003 (1 year)
Coordinated and managed product distribution for dealers, focusing on marketing leadership and risk analysis.
Digiturk
Jul 1997 - Jun 1999 (1 year 11 months)
Planned and organized sales activities, managed field staff, and prepared performance reports to enhance sales efficiency.
Degrees, certifications, and relevant coursework
Bachelor of Business Administration, Business Administration
1996 - 2000
Studied Business Administration, gaining foundational knowledge in various aspects of business management, including marketing, finance, and organizational behavior.
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