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ALLEN DEVA DOSAD
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ALLEN DEVA DOS

@allendevados

I am a Digital Marketing Executive with experience in performance marketing, social media management, SEO, and content strategy.

India
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What I'm looking for

I’m looking to contribute my mobile app marketing and SEM skills to a dynamic organization that values growth and innovation. I want a performance-driven role where I can improve ROI through creative testing, ASO, and data-driven optimization.

I am a Digital Marketing Executive with experience in performance marketing, social media management, SEO, and content strategy. I specialize in managing Google Ads and Meta Ads campaigns focused on lead generation, app installs, and customer acquisition, with a strong focus on data-driven decision-making and measurable growth.

Over the course of my experience, I have worked with brands across various industries including mobile apps, SaaS, and social impact campaigns, helping improve campaign performance through audience targeting, creative testing, and continuous optimization.

I am passionate about digital marketing, quick to adapt to new tools and trends, and enjoy working in fast-paced environments where I can contribute to business growth and take ownership of my work.

Experience

Work history, roles, and key accomplishments

DI
Current

Executive - SEM

Dot Com Infoway

Jan 2024 - Present (2 years 5 months)

Created and optimized Google Ads and Facebook/SEM lead-gen campaigns, reducing CPI by 47% in 3 weeks through creative A/B testing and audience targeting. Improved app installs by 20% in 6 months using integrated ASO and paid strategy, and increased Instagram Reels engagement by 2.5× while delivering 8.2% CTR on Google Search.

Education

Degrees, certifications, and relevant coursework

The American College, Madurai logoTM

The American College, Madurai

Master of Computer Applications, Computer Applications

2020 - 2022

Grade: 72%

Completed a Master of Computer Applications at The American College, Madurai (72%).

The American College, Madurai logoTM

The American College, Madurai

Bachelor of Computer Applications, Computer Applications

2017 - 2020

Grade: 62%

Completed a Bachelor of Computer Applications at The American College, Madurai (62%).

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