Open to opportunities

ALLEN DEVA DOS

@allendevados

I am a Digital Marketing Executive with experience in performance marketing, social media management, SEO, and content strategy.

India

Message

What I'm looking for

I’m looking to contribute my mobile app marketing and SEM skills to a dynamic organization that values growth and innovation. I want a performance-driven role where I can improve ROI through creative testing, ASO, and data-driven optimization.

I am a Digital Marketing Executive with experience in performance marketing, social media management, SEO, and content strategy. I specialize in managing Google Ads and Meta Ads campaigns focused on lead generation, app installs, and customer acquisition, with a strong focus on data-driven decision-making and measurable growth.

Over the course of my experience, I have worked with brands across various industries including mobile apps, SaaS, and social impact campaigns, helping improve campaign performance through audience targeting, creative testing, and continuous optimization.

I am passionate about digital marketing, quick to adapt to new tools and trends, and enjoy working in fast-paced environments where I can contribute to business growth and take ownership of my work.

Experience

Work history, roles, and key accomplishments

Current

Executive - SEM

Current

Dot Com Infoway

Jan 2024 - Present (2 years 5 months)

Created and optimized Google Ads and Facebook/SEM lead-gen campaigns, reducing CPI by 47% in 3 weeks through creative A/B testing and audience targeting. Improved app installs by 20% in 6 months using integrated ASO and paid strategy, and increased Instagram Reels engagement by 2.5× while delivering 8.2% CTR on Google Search.