Aline Chirinian

Managing digital communication and omnichannel marketing strategies, including brand and content strategy, project management, and e-commerce optimization.

Aunty Scrunchies is a small social enterprise that was founded in order to empower and create an income for the Lebanese seamstresses who lost their jobs in the fashion industry due to the economic crisis of the country, the Beirut Port explosion, and the pandemic. These seamstresses are considered as family, like aunties, which is where the name of the brand comes from. We create high-quality han

I specialize in managing the online presence of diverse brands, ranging from fashion to F&B and FMCG. My expertise includes creating effective social media strategies, developing engaging content for social media and blog platforms, crafting short-form videos for social media, running ads on social media platforms, and conducting successful influencer outreach campaigns.

- Produced engaging video content for social media platforms.
- Created written content for the website, including blog posts.
- Coordinated with the marketing team to develop press releases.

Worked as Digital Media Manager at NEMER SAADÉ.

Worked as Community Manager at ELIE SAAB.

Feel22 is the biggest beauty e-commerce destination is Lebanon, serving over 100,00 satisfied customers in Lebanon. It has recently expanded its operation to Iraq (Feel22 Iraq) and internationally (Feel22 International).
My role involves creating, developing, streamlining, and improving the customer service experience and management of the ever-growing organization, by developing and updating cus

Worked as Project Manager: Customer Service & Experience at feel22.

Worked as Project Manager: Brands Development at feel22.

Ashi Studio is a luxury fashion house that has rapidly gained recognition as an illustrious label catering to a distinct clientele. Ashi Studio's work has been featured in countless publications such as Vogue, Vogue Paris, Vogue Portugal, Vogue Arabia, Vogue Czechoslovakia, Harper's Bazaar CZ, Harper's Bazaar Arabia, L'Officiel Paris, L'Officiel Austria, and more. The fashion house's gowns have al

Mondanité Magazine is a leading lifestyle and social magazine that has been present in the Lebanese market for over 20 years. The print version of the magazine is published every month, while its website and social media platforms are updated on a daily basis with editorial content, as well as coverage of the latest social events happening all over Lebanon.

Responsibilities:
-Head of Digital Edi

Founded one of Lebanon's first personal fashion blogs: http://www.nouchaline.com

Responsibilities:
-Create and publish content on the blog and its associated social media platforms (mainly Instagram, Twitter and Facebook) with interesting content relating to fashion, beauty, travel, and more.

Achievements:
-"Social Media for Personal Use" Panelist at the Social Media Changing Lives conference.

Joe Fish is an advertising, branding and social media agency based in Lebanon and Qatar.

Responsibilities:
-Responsible for channeling the voice and brand identity of my clients through their social media accounts by creating relevant and engaging content.
-Managed the social media platforms (mainly Facebook, Instagram and Twitter) for brands in FMCG, restaurants, retailers and corporate entities

Cloud961 is a Lebanese monthly print and online magazine covering the world of social media and blogging as well as the socio-digital industry.
It is the first interactive publication in the MENA region reaching out to the digital community and at the same time developed by the leaders and stakeholders of that community (C level and below).

Responsibilities:
-Contributed several articles relating

Lebanon has finally caught on with the social media revolution and we think it is about time that we honor the brands and persons who are doing a fabulous job at it. The Social Media Awards will allow the Lebanese online community to nominate, vote for and award the bloggers, journalists, content creators, community managers, public personas, users of social media and celebrities for their efforts

Coordinated with the cabinet of the club along with the team of the committee to plan and organize several events including the "Digital Diplomacy Discussion" between Tom Fletcher (British Ambassador to Lebanon), Alec Ross (Senior Adviser for Innovation to US Secretary of State Hillary Clinton), and Jimmy Leach (Senior Associate at Portland Communications)

Conducted market research surveys in several key account locations for Dettol.

Conducted two market competition analysis for all categories which Kraft products compete in (Gum & candy, chocolates, processed cheese, biscuits among others) by visit several forms of points of purchase ranging from key accounts to whole sale.
Conducted market research for the launch of new SKUs for Trident gum.

Wrote several articles in the field of Lebanese Fashion, conducting several interviews with up-and-coming designers.
Communicated with local boutique owners and retail stores in order to feature pieces from their collections in the magazine.

Worked as Officer of Public Relations at Online Collaborative.

AACSB accredited business school (less than 5% of business schools worldwide are granted this accreditation)

Earned a Bachelor of Business Administration in Marketing from an AACSB accredited business school.

Earned a High School Diploma.

Attended Al Mawakeb School in Dubai, UAE.