Pauline Clara
@paulineclara
Digital Content & Community Manager at stēffÿ, creating Instagram Reels and brand storytelling for fashion and jewelry.
LebanonWhat I'm looking for
At stēffÿ, I create and edit Instagram Reels and content for product launches, styling, and brand storytelling. I’m doing this freelance work alongside an active full-time job search.
At The Education Group, I developed multi-platform content strategies that contributed to a 200%+ increase in platform engagement, and grew audience engagement by 45% through community management and UGC initiatives. At M&C Saatchi MENA, I managed social media and content strategy for international brands including ALDO and Charles & Keith, delivering campaigns in English and Arabic.
Experience
Work history, roles, and key accomplishments
Freelance Content Creator
stēffÿ
Jun 2026 - Present (4 months)
Create and edit Instagram Reels and content for an independent fashion and jewelry brand, covering product launches, styling content, and brand storytelling.
Digital Content and Community Manager
The Education Group
Jan 2023 - Apr 2026 (3 years 3 months)
Developed and executed multi-platform content strategies across Instagram, Facebook, LinkedIn, TikTok, and YouTube, contributing to a 200%+ increase in platform engagement. Managed content planning and production across 5 social media channels, creating up to 80 pieces of content per month, and wrote 12 SEO-optimised blog articles.
Community Manager
M&C Saatchi MENA
Jan 2019 - Jan 2023 (4 years)
Led social media and content strategy for high-profile international brands including ALDO, Charles & Keith, and 5+ additional regional accounts simultaneously. Managed a portfolio of 7+ brand accounts, overseeing content calendars, community management, and campaign delivery.
Education
Degrees, certifications, and relevant coursework
University of the West of Scotland
MBA, Digital Marketing
2023 - 2024
Pursued an MBA in Digital Marketing at the University of the West of Scotland (London) from 2023 to 2024.
University of Westminster
MA, Management
2017 - 2019
Completed an MA in Management at the University of Westminster from 2017 to 2019.
University of Westminster
BA, Tourism and Events Management
2014 - 2017
Earned a BA in Tourism and Events Management from the University of Westminster from 2014 to 2017.
Tech stack
Software and tools used professionally
Availability
Location
LebanonAuthorized to work in
Salary expectations
Social media
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