AL
Open to opportunities

alice li

@aliceli

Dedicated mental health operator and experienced marketing professional.

China

What I'm looking for

I seek a role that allows me to blend my mental health expertise with marketing strategies, fostering growth and positive impact.

I am a passionate mental health helpline operator with a strong background in marketing. Currently, I volunteer at Simple Psychology, where I provide emotional support to individuals facing various challenges, including anxiety and trauma. My training and dedication have allowed me to excel in this role, completing extensive training and gaining valuable experience in handling sensitive cases.

Previously, I held several marketing positions, including Marketing Director at ByteDance and Senior Marketing Manager at ZIROOM. I successfully led teams to achieve significant brand awareness and user engagement, utilizing innovative strategies and collaboration across departments. My ability to connect with diverse audiences and create impactful campaigns has been a hallmark of my career.

Experience

Work history, roles, and key accomplishments

FR
Current

Private English Tutor

Freelancer

Sep 2023 - Present (1 year 9 months)

Provided one-on-one foundational English education to underprivileged elementary school students. Utilized empathetic teaching techniques and engaging activities to promote learning and emotional regulation.

SP
Current

Mental Health Helpline Operator

Simple Psychology

Dec 2023 - Present (1 year 6 months)

Volunteered at a mental health helpline, providing emotional support to individuals dealing with anxiety, depression, and trauma. Completed extensive training and expected to provide over 40 hours of service while handling sensitive cases and referring to professionals when necessary.

BY

Marketing Director

ByteDance

Jun 2021 - Nov 2022 (1 year 5 months)

Led marketing initiatives for Xingfuli, significantly increasing brand awareness and user engagement through innovative campaigns and collaborations with creators. Achieved notable growth in user acquisition and engagement metrics.

ZI

Senior Marketing Manager

Ziroom

Apr 2015 - Jul 2019 (4 years 3 months)

Built and led a marketing team, achieving significant customer growth and recognition for innovative marketing strategies targeting college graduates.

ME

Marketing Strategy

Meituan

Dec 2020 - Jun 2021 (6 months)

Developed and implemented marketing strategies for Meituan Cosmetic Medicine, including slogan creation and reporting to senior management.

AL

Marketing Employee

Alen

May 2013 - Apr 2015 (1 year 11 months)

Initiated social campaigns and established partnerships to enhance brand awareness and drive sales in the Chinese market.

SP

Assistant of VP

Social Plus

Jul 2012 - Jan 2013 (6 months)

Developed public opinion management strategies for clients, receiving positive feedback for valuable insights into user behavior.

CS

Advertisement Executive

CSDN

Oct 2010 - Jul 2012 (1 year 9 months)

Designed and managed advertising contests, achieving high participation rates and recognition for outstanding performance.

Education

Degrees, certifications, and relevant coursework

SE

Seed

Zero-based Psychological Counseling Training, Psychology

2024 - 2024

Completed all psychology coursework ahead of schedule, surpassing 99% of peers. Covered topics include Foundations of Psychology, Developmental Psychology, Common Psychological Disorders, the theory and practice of seven major counseling approaches, and Helping Skills.

Coursera logoCO

Coursera

Online Courses, Psychology

2023 - 2024

Completed courses in 'Foundation of Positive Psychology' from Pennsylvania University, 'Introductory Psychology' from Yale, and 'Finding Purpose and Meaning in Life' from Michigan.

China Agriculture University logoCU

China Agriculture University

Bachelor of Science, Geographic Information Systems

2006 - 2010

Awarded first prize in a school-wide English speech contest among a pool of 65 students.

Tech stack

Software and tools used professionally

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alice li - Private English Tutor - Freelancer | Himalayas