alice li

Provided one-on-one foundational English education to underprivileged elementary school students. Utilized empathetic teaching techniques and engaging activities to promote learning and emotional regulation.

Volunteered at a mental health helpline, providing emotional support to individuals dealing with anxiety, depression, and trauma. Completed extensive training and expected to provide over 40 hours of service while handling sensitive cases and referring to professionals when necessary.

Led marketing initiatives for Xingfuli, significantly increasing brand awareness and user engagement through innovative campaigns and collaborations with creators. Achieved notable growth in user acquisition and engagement metrics.

Built and led a marketing team, achieving significant customer growth and recognition for innovative marketing strategies targeting college graduates.

Developed and implemented marketing strategies for Meituan Cosmetic Medicine, including slogan creation and reporting to senior management.

Initiated social campaigns and established partnerships to enhance brand awareness and drive sales in the Chinese market.

Developed public opinion management strategies for clients, receiving positive feedback for valuable insights into user behavior.

Designed and managed advertising contests, achieving high participation rates and recognition for outstanding performance.

Completed all psychology coursework ahead of schedule, surpassing 99% of peers. Covered topics include Foundations of Psychology, Developmental Psychology, Common Psychological Disorders, the theory and practice of seven major counseling approaches, and Helping Skills.

Completed courses in 'Foundation of Positive Psychology' from Pennsylvania University, 'Introductory Psychology' from Yale, and 'Finding Purpose and Meaning in Life' from Michigan.

Awarded first prize in a school-wide English speech contest among a pool of 65 students.