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Alfredo Hinojosa

@alfredohinojosa

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Creative Lead | Brand Designer

Mexico

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What I'm looking for

I seek a collaborative environment that values creativity and strategic impact.

I am a Creative Lead & Brand Designer.

With 15+ years of experience I have shaped brand systems for corporations, agencies, and studios. I transform complexity into clear, compelling brand narratives. I am excited to contribute my expertise as a dedicated designer and brand steward to a visionary team, driving success through creativity, collaboration, and impactful storytelling.

In my most recent role as Lead Corporate Brand Designer & Brand Guardian at Banco Sabadell, I spearheaded strategic design initiatives that not only optimized branding costs by 30% but also ensured compliance with legal standards across multiple channels. My ability to develop training sessions for new designers significantly reduced revisions and accelerated project delivery, showcasing my dedication to fostering a culture of excellence and efficiency. I have a proven track record of enhancing brand cohesion and recognition, which has directly contributed to increased client retention and market presence.

Now, as an independent designer, I've led branding projects for NGOs, corporations, and real estate management companies. My client roster includes the World Bank Group, MPE Group (Monterrey, Mexico), Specialized Carriers & Rigging Association (SC&RA), Trimex, and more. These collaborations have allowed me to deliver impactful brand solutions across diverse industries, demonstrating versatility, strategic vision, and a proven ability to elevate brand presence on both local and global scales.

My professional ethos is rooted in the belief that effective branding is a powerful tool for storytelling. I am passionate about creating visual identities that not only capture the essence of a brand but also drive measurable impact. I look forward to leveraging my skills in design strategy, project management, and interdisciplinary teamwork to help organizations tell their unique stories and achieve their goals.

Experience

Work history, roles, and key accomplishments

Current

Brand Designer

Current

Independent Designer

Jan 2025 - Present (11 months)

As an independent designer, I've led branding projects for NGOs, corporations, and real estate management companies. My client roster includes the World Bank Group, MPE Group (Monterrey, Mexico), Specialized Carriers & Rigging Association (SC&RA), Trimex, and more. These collaborations have allowed me to deliver impactful brand solutions across diverse industries on both local and global scales.

Design Design Patterns Design Management Branding Visual Branding Photoshop Illustrator InDesign adobe indesign

Lead Corporate Brand Designer

Banco Sabadell

May 2017 - Mar 2025 (7 years 10 months)

- Multi-Brand Creative Leader skilled in visual storytelling and cross-cultural design
- Pioneered B2B fintech branding for Fintonic and Amazon
- Managed 52 brands with cohesive architecture
- Localized European guidelines for Mexico
- Built and mentored an 8-person team
- Created consistent visual systems
- Turned compliance into creative solutions

Cost Optimization Legal Compliance Web Content Management UX UI Design Digital Asset Management

Senior Graphic Designer

Enova México

Aug 2012 - Apr 2017 (4 years 8 months)

- Reimagined visual identities for Enova and subsidiaries, creating distinct yet harmonious brands
- Pioneered modular design systems balancing flexibility and consistency
- Crafted engaging visuals to simplify complex financial concepts
- Developed integrated digital campaigns with strategic messaging and strong visuals

Brand Identity Design Internal Communications

Art Director & Senior Graphic Designer

Catalista

Aug 2009 - Jul 2012 (2 years 11 months)

- Developed sophisticated real estate brand identities in Monterrey, including Highpark by Michel Rojkind
- Led strategic branding projects, turning client visions into memorable visuals
- Designed integrated visual ecosystems bridging digital and physical touchpoints
Managed complex creative projects, balancing vision with practical execution constraints

Strategic Marketing Visual Branding Print Production

Senior Graphic Designer

KP Alazraki

Apr 2006 - Aug 2009 (3 years 4 months)

- Crafted compelling visual narratives for luxury real estate, connecting architecture with buyers
- Developed distinctive brand personalities that boosted client visibility and engagement in competitive markets

Visual Storytelling Technical Expertise Client Brand Impact

Education

Degrees, certifications, and relevant coursework

University of London, London Business School (Online)

Brand Management: Aligning Business, Brand and Behaviour, Brand Management

Currently pursuing an online program in Brand Management, focusing on aligning business strategies with brand identity and behavior. This ongoing education enhances understanding of comprehensive brand development.

CEDIM México - The School of Design

Workshop, Editorial Design

Participated in an Editorial Design Workshop, gaining specialized skills in editorial layout and design principles. This enhanced expertise in structuring and presenting content effectively.

Universidad Autónoma de Nuevo León

Bachelor’s Degree in Design and Applied Arts, Design and Applied Arts

1999 - 2003

Completed a Bachelor's Degree in Design and Applied Arts, focusing on design principles and applications. Gained foundational knowledge and practical skills in various design disciplines.