Open to opportunities

Monserrat Urueña

@muruena

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Mexican Graphic Designer with 10+ years in branding, creating strong visual identities.

Mexico

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What I'm looking for

Looking for a challenging role that combines creativity and strategy to drive business results.

I am a Senior Graphic Designer with over 10 years of experience specializing in branding and visual identity development. I hold a Bachelor’s Degree in Graphic Design and a Master's in Strategic Communication and Institutional Image.

In my current role as a Brand Development Consultant, I help businesses create strong visual identities that resonate emotionally with their audiences. I have successfully increased organic website traffic by 300% through effective SEO strategies and have contributed to a 30% increase in sales while working as a Senior Graphic Designer at HOMENT by implementing targeted marketing campaigns.

I am passionate about exploring emerging design trends and enjoy collaborating with cross-functional teams to develop innovative solutions. Outside of work, I love painting and exploring new creative outlets, which inspire my design process.

I believe my design expertise and strategic thinking align well with companies looking for impactful branding solutions.

Experience

Work history, roles, and key accomplishments

Current

BRAND DEVELOPMENT CONSULTANT

Current

Freelance

Jun 2019 - Present (5 years 11 months)

Creation of brand visual languages, audience and competitor research, website design, development of eBooks and digital publications, and creation of visual and written content for websites and social media.

WordPress SEO Branding Visual Design Digital Marketing Content Creation

SENIOR GRAPHIC DESIGNER & DIGITAL MARKETING

HOMENT,Real Estate

Jan 2016 - Feb 2021 (5 years 1 month)

Developed branding for real estate projects, designed digital materials, created and managed digital marketing campaigns, SEO optimization, and social media.

Branding Visual Design Digital Marketing SEO Google Ads Social Media