At Matchii and Intenza Fitness, I designed a 15-role organisation, hired three senior leaders, and produced a six-month two-sided growth plan. I also diagnosed the funnel and modelled unit economics.
I replaced a failed Salesforce setup with Odoo and built the marketing-operations infrastructure. I also authored the brand core and led a product launch.
At CreatorDB, I joined as its first marketing hire and built the full-funnel engine that enabled a $4.7M Series A. I owned global marketing strategy, a roughly $500K annual budget, and a 20-person team as the business grew from $0 to $12M in revenue.
I took CreatorDB from an agency to a SaaS business through two product launches and a self-serve product-led motion with a 40% trial-to-paid rate. At IAdea, I designed a Partner Marketing Program; at 5Desire, I ran integrated B2B and B2C campaigns and digital transformation across portfolio companies.

