Alex Potterovich

Hands-on product manager and AI strategy lead designing autonomous AI agent workflows and SaaS rapid prototypes using Vibe Coding. Also led product strategy and growth/monetization execution with telemetry and funnel/retention metrics frameworks.

Led product improvements and growth initiatives across three banking products, driving a 2x improvement in free-to-paid conversion and securing $1M net revenue over 90 days. Championed a shift to a data-driven product culture using experimentation frameworks and metric-based OKR planning.

Led product vision, strategy, and requirements for launching an in-house mobile banking app and backend platform with APIs. Conducted user research and A/B testing and managed product teams and cross-functional delivery across multiple designers and dev teams.

Owned product portfolio across security and utility products, leading user discovery and GTM strategy that contributed to a 20% increase in net recurring revenue (NRR). Defined and launched an in-house omnichannel customer communication platform to scale outreach to up to ±50M messages/day and supported a pivot to a full product organization.

Spearheaded launch and scaling of the Ukrainian development subsidiary hub and drove a 10x increase in the customer base through vertical-specific product strategies. Improved 30-day retention by 15%, built the Kyiv office and delivery operations, and implemented product metrics and analytics to shift toward outcome-based performance.

Managed multiple product developments in parallel, set up organizational structure and technical documentation processes, and built product teams from scratch. Led end-to-end product work including market research, competitive analysis, requirements, UX/UI prototyping, release management, and hiring processes.

Set up product management organization, workflow, and documentation standards while developing expertise across fintech and crypto/blockchain domains. Contributed to a high-frequency trading platform by developing a risk-mitigation filtering module to help avoid prohibited activity fines on NYSE and Nasdaq venues.

Built and managed a portfolio of multiple concurrent product developments with a team of 40+ and led product vision, business model, launch marketing, and partner/distributor negotiations. Produced large-scale growth across web/client-server solutions, iOS and Android apps, and platforms spanning fintech, advertising, EdTech, and gamification.

Led full-cycle game product development from product vision through organizational setup, hiring, and delivery. Managed international partner cooperation for marketing and sales across US, Europe, and Asia channels.

Owned development for a telemedicine and EMR platform spanning doctor search, booking, and online consultations. Led market research, product requirements, and UX prototyping across iOS, Android, Web, and VR, improving lead-to-active conversion by 20%+ and increasing activity across a 10K+ doctor partner network.

Earned a master's degree in Computer Systems, Networks, and Hardware Engineering.

Studied Product Strategy, Product Growth, and Product Management via the Reforge Knowledge Base.

Trained Expert through IREB (European Business Analysis and Requirements Engineering Association).

Completed the IPMA program as a Trained Expert via UPMA (Ukrainian Project Management Association).