
Alex Guldbeck
@alexguldbeck
AI Enablement Specialist at Ideasthesia LLC who organizes company knowledge for Claude and builds AI-powered websites.
What I'm looking for
At Ideasthesia LLC, I help teams put AI to real use by organizing company knowledge bases that Claude can read. For one founder, I consolidated about 2,000 files from multiple devices and services into one organized knowledge base, with nothing lost.
I also build and manage client websites in Lovable and WordPress, from structure and copy through launch and ongoing updates. I launched public websites for DrugEnginePharma, CypressBioPharma and LifeScienceLift, and led SEO, CRO and UX work for Altibio and DrugDiscoveryAlliances.
At Porton Pharma Solutions, I led digital transformation across procurement, EHS and chemistry, cutting manual process time by more than 50% and moving teams to paperless, audit-ready workflows. I also implemented a 21 CFR Part 11-compliant Electronic Lab Notebook and trained scientists to use it.
Experience
Work history, roles, and key accomplishments
AI Enablement & Web Consultant
Ideasthesia LLC
Jan 2013 - Present (13 years 9 months)
Independent practice providing AI enablement, knowledge management, and web development services. Built and managed client websites, set up AI knowledge bases, and created automation solutions.
Enterprise Technology Manager
Porton Pharma Solutions
Oct 2023 - May 2025 (1 year 7 months)
Led digital transformation across procurement, EHS, and chemistry teams, cutting manual process time by more than 50% and moving to paperless, audit-ready workflows. Directed offshore development teams and implemented a 21 CFR Part 11 compliant Electronic Lab Notebook.
Website & Digital Strategy Consultant
J-STAR Research
Jan 2020 - Sep 2023 (3 years 8 months)
Migrated corporate website to WordPress and applied SEO, CRO, and UX best practices, growing traffic from about 450 to 7,500 monthly visitors. Implemented Zoho CRM and expanded content output 5x.
Marketing Automation Specialist
Astadia
Jan 2013 - Dec 2013 (11 months)
Specialized in marketing automation at a technology consulting firm.
Content Management Strategist
HarvestMark / YottaMark
Jan 2012 - Dec 2012 (11 months)
Led a web architecture overhaul with SEO and marketing automation for a food-traceability startup.
Web Content Manager / CMS Expert
Genworth Financial
Jan 2009 - Dec 2012 (3 years 11 months)
Managed the enterprise CMS and site migrations for a $24B asset platform.
Web Producer
Genesys Telecommunications Laboratories
Jan 2008 - Dec 2009 (1 year 11 months)
Produced web content and managed web presence for a telecommunications company.
Marketing Communications Webmaster
SuccessFactors
Jan 2007 - Dec 2008 (1 year 11 months)
Ran the corporate web presence and launched 18 localized sites across APAC, LATAM, and EMEA.
Assistant Director of Web Strategy and Operations
University of San Francisco School of Law
Jan 2006 - Dec 2007 (1 year 11 months)
Oversaw web strategy and operations for a law school.
Web Producer
Fremont Group
Jan 1999 - Dec 2006 (7 years 11 months)
Built and ran the corporate websites and intranet for a venture capital firm.
Education
Degrees, certifications, and relevant coursework
Oberlin College
Bachelor of Arts, History & English Literature
Bachelor of Arts in History and English Literature from Oberlin College.
Scrum.org
Professional Scrum Master, Scrum
Professional Scrum Master certification from Scrum.org.
HubSpot
HubSpot Inbound Marketing, Inbound Marketing
HubSpot Inbound Marketing certification.
Google Analytics Individual Qualification, Analytics
Google Analytics Individual Qualification.
Availability
Location
Authorized to work in
Website
alexguldbeck.comSalary expectations
Social media
Job categories
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