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Alexandra HallAH
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Alexandra Hall

@alexandrahall

Strategy and transformation leader at RUSH who turned an AI safety platform into an enterprise solution, reducing high-risk events by up to 88%.

New Zealand
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At RUSH, I helped turn R/VISION from a proof of concept into a commercially viable AI platform for workplace safety. The platform delivered reductions of up to 88% in high-risk safety events.

At Slalom, I secured $8M in board-approved funding for an international energy data platform by translating technical architecture and regulatory constraints into business strategy. I also worked on Gen AI adoption and operational transformation for clients including Vector and Xero.

At IBM, I established Delivery Excellence and Value Realisation practices for Australasia and worked on transformation across infrastructure and utilities. At Arup, I contributed to transport investment cases and digital initiatives, including a national transport simulation model and Auckland Light Rail analysis.

My work spans infrastructure, utilities, transport and technology. I bring strategy and delivery together through systems thinking, pragmatic execution and a people-centred approach.

Experience

Work history, roles, and key accomplishments

RUSH logoRU

Product Lead | Strategy | Programme Delivery | AI Products

Feb 2024 - Feb 2026 (2 years)

Led the turnaround, strategy and delivery of R/VISION, RUSH's computer vision AI platform for improving safety in high-risk workplaces. Joining when the platform was still a proof of concept, I helped establish the strategic direction, governance and investment priorities that transformed it into a commercially viable solution delivering reductions of up to 88% in high-risk safety events.

• Defin

Slalom logoSL

Principal - Business Advisory Services I Strategy I Delivery I Digital Transform

Mar 2023 - Feb 2024 (11 months)

Delivered strategic and operational consulting across technology and energy sectors, combining product strategy, organisational transformation, and AI innovation for clients including Vector and Xero.

Product Strategy & Go-to-market strategy
• Secured $8M board-approved funding within 7-weeks
• Led market analysis, competitive positioning, and business case development
• Delivered board presenta

IBM logoIB

Senior Managing Consultant - Transformation I Business Strategy I Value Realisat

Jan 2022 - Jan 2023 (1 year)

Management consultant leading digital transformation and operational excellence engagements for major infrastructure and utility clients across Australia and New Zealand. Established IBM's Delivery Excellence and Value Realisation practices for the Australasian region.

Value Realisation & Strategic Alignment
• Led value realisation engagement to align corporate strategy with new risk management p

Arup logoAR

Technical Excellence - Programme Lead I Strategy I Organisational Capabilty I Ch

May 2020 - Nov 2021 (1 year 6 months)

Technical Excellence is at the core of Arup's work. As part of the leadership team, I helped establish the roadmap to develop, communicate, and implement the Technical Excellence program across the Australasian region, a capability initiative supporting career development, technical disciplines, and recognition of technical staff.

Program Strategy & Implementation
• Co-developed comprehensive pro

Arup logoAR

Senior Engineer - Project Leadership I Digital I Data

Feb 2019 - Nov 2021 (2 years 9 months)

In my role as a Senior Engineer, I lead and worked on a range of infrastructure projects from concept, design over to implementation stage.

R&D Programme Management: National Transport Simulation Model
• Product Manager for Ministry of Transport's agent-based modelling R&D project, developing national transport simulation capability now supporting data-driven policy and investment decisions
• Le

Arup logoAR

Senior Consultant Business Development - Malaysia

May 2019 - Aug 2019 (3 months)

Supporting the development of a business development strategy in the Malaysian transport sector.
Conducting pre-sale feasibility study for KL Sentral redesign including commercial areas to increase safety and customer satisfaction and present findings and recommendations.
Creation of capability studies and presentation to city authorities across Malaysia.

Aurecon logoAU

Innovation Advisor

Apr 2017 - Feb 2019 (1 year 10 months)

Selected as one of the first 40 at Aurecon (i40) as part of the program 'Design2Innovate' to pioneer design thinking in engineering.

Innovation Facilitation & Training
• Facilitated design thinking workshops and training sessions for engineering teams
• Applied structured innovation frameworks: Double Diamond methodology, Human-Centred Design, Value Proposition Canvas, Customer Journey Mapping
•

Aurecon logoAU

Senior Civil Engineer - Project Management I Design Thinking I Data Analytics I

Feb 2017 - Feb 2019 (2 years)

In my role as senior engineer I managed Infrastructure projects, designed public infrastructure and sought out ways how to use technology to improve the way we make decisions, design and communicate our projects. For example I introduced data analytics and visualisation tools such as tableau or PowerBI, found quick and affordable 3D visualisation for concept designs. A highlight was building a Vir

Beca logoBE

Civil Engineer - Transport Infrastructure I Project Management I Data Analytics

Apr 2016 - Feb 2017 (10 months)

In my role as Civil Engineer I managed infrastructure projects and delivery teams in New Zealand and the Pacific. Project ranged from local public transport advisory jobs to large scale interdisciplinary aviation projects.

Clients included:
• Auckland Transport
• Waka Kotahi
• American Samoan Government
• Auckland Airport

A particular highlight of my role was the air side rehabilitation and l

Deutsche Bahn logoDB

Senior Specialist - Rail Infrastructure Strategy & Planning

Nov 2013 - Mar 2016 (2 years 4 months)

Managed the team of construction coordinators and coordinated constructions on the railway network (tracks, bridges, tunnels, catenary etc.) for the state of North Rhine Westphalia (Germany) as well as cross-border constructions with the Netherlands and Belgium. This included the engagement of a diverse group of internal and external stakeholders.
A highlight of my role was to visit the sites for

Deutsche Bahn logoDB

Project Engineer - Railway Bridges I Prorgamme Management

Apr 2012 - Nov 2013 (1 year 7 months)

As a project engineer, I was the hub of information for anybody involved in my bridge building projects, from the public and communities over to the planning units and eventually to the construction sites. Dealing with so many different people with different needs and backgrounds, my organisational and communication skills were tested and strengthened. I also had the chance to apply my theoretical

Bergische Universität Wuppertal logoBW

Research Assistant I Statics & Dynamics Institute

Jan 2012 - Apr 2012 (3 months)

In my role as research assistant I ran lectures and coordinated and processed exams for the institute of Statics & Dynamics.

UW

University Lecturer /Co-founder of Deutsch+ Programme

University of Wuppertal / HUBEI University of Technology Wuhan

Oct 2009 - Apr 2012 (2 years 6 months)

Co-founded the technical German course for foreign students called "German +" for the language institute at the University of Wuppertal. As part of my role, I developed lectures and projects to prepare students for their technology related studies in Germany.
As part of my role I was also in charge of examining students abroad for their technical and language skills ahead their arrival in German

RG

Undergrad Engineer

REGIOBAHN GmbH

Jul 2007 - Oct 2009 (2 years 3 months)

I supported the operations team as well as the executive team at REGIOBAHN GmbH.
One of my highlights was the being the manager of a repair and repaint program of the rolling stock.

VE

Assistant to the Director of iaf (Int. Exhibition on Track Tech.), Münster, Germ

VDEI e.V. (Association of German Railway Engineers)

Apr 2009 - Apr 2009 (0 months)

Managed a team of 10 volunteers to assist the organisation of the iaf 2009 including the coordination of over 110 exhibitors from 15 nations.

Education

Degrees, certifications, and relevant coursework

BW

Bergische Universität Wuppertal

Diplom-Ingenieur (MSc equivalent)

HO

Harvard Business School Online

Leadership Principles

Mar 2025

MI

Microsoft

Microsoft Catalyst

Apr 2022

IB

IBM

Salesforce Essentials

Apr 2022

UP

University of Pennsylvania

ESG Risks and Opportunities

May 2022

IB

IBM

Cloud Advocate

Mar 2022

IB

IBM

Enterprise Design Thinking Practitioner

Sep 2021

US

University of Southampton

Fundamentals of Data Science (2-month course), Data Science

2019 - 2019

Introduction to core concepts and technologies
Data collection and management
Data analysis
Data visualisation
Future of data science

EZ

Engineering New Zealand

International Professional Engineer (IntPE(NZ))/ APEC Engineer

Apr 2019

SA

Scrum Alliance

Certified ScrumMaster (CSM)

Sep 2021 · Expired Sep 2023

SA

Scrum Alliance

Certified Scrum Product Owner (CSPO)

Sep 2021 · Expired Sep 2023

SZ

St John New Zealand

Mental Health First Aider

Jun 2021 · Expired Sep 2023

EZ

Engineering New Zealand

Engineering NZ Chartered Member (CMEngNZ)

Dec 2018

EZ

Engineering New Zealand

Chartered Professional Engineer (CPEng)

Dec 2018 · Expired Dec 2022

Tech stack

Software and tools used professionally

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