Alessandro Ielitro

Provided end-to-end product design for early-stage apps and EU-funded projects, including redesigning project attribution and expense submission flows for Circula and running an audit-to-design engagement for Talon.One. Conducted usability testing, IA, and high-fidelity prototyping for clients such as Nautor's Swan, Spotify, and GründerAtelier.

Led UX/UI for MyCity, a multi-module mobility SaaS, raising user satisfaction by 20% by incorporating user feedback into product development. Directed the PARCO app redesign end to end, supporting rollout across 350+ cities and achieving a 4.3★ App Store rating.

Coached 8 early-stage startups from 0-to-1 on UX/UI and service design, accelerating product-market fit. Helped Co-Tasker achieve a 4.9★ App Store rating and expand to 23 cities and 3 languages.

Owned client accounts and day-to-day correspondence for MedWatcher, PPTA, and Impact Festival, triaging requests and coordinating escalations. Conducted user research, UX audits, and A/B testing, achieving measurable client outcomes such as +50% landing conversion for MedWatcher.

Developed data-driven content strategy using BI and A/B testing, achieving a 30% increase in CTR. Aligned UX copy and CTA design across product and marketing teams.

Conducted consumer research and workshops directly with participants for clients including Banca Intesa, Bata, and Qatar National Bank. Managed participant relationships from first contact to debrief, running sessions in Italian and English.

Managed client accounts and digital projects for Autoscout24, Enel, Olivetti, and Telecom Italia. Handled inbound requests, status updates, and internal team coordination, ensuring deadlines were met or renegotiated honestly.

Interned in brand strategy and consumer insights, working with clients such as Barclays, BASF, BMW, and Procter & Gamble.

Completed a post-graduate program in UI design with over 600 hours of coursework covering mobile apps for iOS and Android, design systems, and animation.

Completed a specialisation in product management covering agile software development, Lean startup, innovation pipeline, and analytics.

Completed a specialisation in data analysis covering advanced Excel, quantitative and qualitative research, data-informed decision-making, and data visualisation.

Completed a post-graduate program in UX design with over 900 hours of coursework in UX design and research, UX process, and Agile methods.

Earned a Master of Arts in Brand Management, covering strategic design, neuromarketing, innovation management, and consumer psychology.

Activities and societies: Erasmus Exchange, University of Vilnius, 2011

Earned a Bachelor of Arts in Marketing and Communication, covering anthropology, communication psychology, sociology, cognitive processes, and quantitative research. Participated in an Erasmus exchange at the University of Vilnius in 2011.