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Alena ReichAR
Open to opportunities

Alena Reich

@alenareich

Operational Excellence Trainer delivering data-driven store performance and franchise success through training.

United States
Message

What I'm looking for

I’m looking to support multi-location teams with operational training, measurable goal setting, and data-driven improvements—partnering closely with leaders to test new processes, coach performance, and drive sustained results.

I’m an Operational Excellence Trainer focused on strengthening franchise operations through hands-on coaching, clear expectations, and a strong brand experience.

In my role, I lead travel-based in-store visits and follow-ups, facilitate operational excellence reviews, and help partners build measurable goals and action plans. I analyze sales data and key metrics to identify opportunities, support ongoing progress with 30-, 60-, and 90-day check-ins, and contribute feedback that improves company strategies, programs, and procedures.

I also bring experience from field training, sales, and community operations support—coordinating reporting, providing constructive feedback, and delivering training strategies that drive sustained improvement across teams.

Experience

Work history, roles, and key accomplishments

Crumbl logoCR
Current

Operational Excellence Trainer

Oct 2024 - Present (1 year 9 months)

Travel & In-Store Visits: Travel approximately two weeks monthly to conduct in-store visits at 45-60 locations nationwide. Visits may include manager trainings, Operational Excellence Reviews, store openings, and emergency support visits.

Collaboration: Work closely with franchise partner consultants before and after store visits to ensure alignment on operational goals and objectives.

Ongoing

Crumbl logoCR

Field Trainer

Aug 2022 - Oct 2024 (2 years 2 months)

Travel & Training: Travel nationwide to deliver hands-on training and support to empower franchise owners, while working to maintain efficient operations and adhere to Crumbl standards.

Communication & Relationships: Foster strong relationships with franchise partners as a brand ambassador, actively listening to feedback and setting clear expectations.

Data Analysis & Reporting: Produce comprehe

Education

Degrees, certifications, and relevant coursework

MS

Mckinney High School

High School Diploma

2017 - 2020

NS

NORTHERN UTAH ACADEMY FOR MATH, ENGINEERING AND SCIENCE

2016 - 2016

Tech stack

Software and tools used professionally

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