Open to opportunities

Inna Vorobyova

@innavorobyova

Message

Digital marketing manager blending AI content creation to drive music tour growth.

Serbia

Message

What I'm looking for

I’m looking to lead digital marketing for music and live events while using generative AI in the creative pipeline. I want to work with teams that value content strategy, high-retention video, and scaling localized communities.

I build and launch digital strategies end to end, with a focus on international music tours and live events. I handle everything from localized social growth and ad campaign launches to production of high-retention video assets under tight deadlines.

I lead cross-functional teams to execute full-funnel campaigns—from directing media buys and digital execution to aligning analytics and web workflows. My work centers on community building, content strategy, and campaign execution that scales visibility and supports ticket sales.

My second passion is hands-on content creation, where I integrate generative AI directly into the creative pipeline. I use advanced neural networks as a personal digital studio to create unique characters, designs, and animation from scratch, and I love connecting with people excited about the intersection of music culture and generative media.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

Honeycomb Live

Jul 2022 - Present (4 years)

• Building and launching localized social media channels and audience communities from scratch across Serbia, Bulgaria, Croatia, and other regions.
• Directing end-to-end digital marketing strategies for international music tours, leading a team of media buyers, web developers, and analytics specialists to execute campaigns.
• Creating all promotional media and high-retention video assets to drive

Digital Marketing AI Content Creation Community Building Content Strategy Digital Marketing Strategy

Current

Head Of Digital Marketing

Current

Pop Farm

Jul 2018 - Present (8 years)

• Coordinated and executed comprehensive digital marketing campaigns for major international concerts and large-scale music festivals.
• Led localized promotion and audience engagement strategies, adjusting tactics to scale visibility and drive ticket sales across different target demographics.
• Directed cross-functional production and media teams, overseeing the delivery of promotional assets an

Digital Marketing Digital Marketing Strategy Campaign Execution Cross functional Coordination Event Marketing

Digital Marketing Manager

Bol' Festival

Jul 2018 - Jul 2022 (4 years)

• Led a cross-functional digital team, including media buyers and content creator, to execute full-scale digital advertising campaigns and organic social media growth.
• Managed the end-to-end development and launch of the festival's official mobile application and website, supervising technical execution and UI/UX workflows.
• Managed overall media production and asset distribution, handling appr

Digital Marketing Project Management Social Media Strategy Cross functional Coordination

Public Relations Manager

Moscow Museum of Modern Art

Jul 2017 - Jul 2018 (1 year)

• Pitched and secured media coverage in leading publications, drafted press releases, conducted interviews with artists, and maintained relationships with journalists.
• Coordinated and managed public events, including exhibition openings, private viewings, and curated public programs.
• Created tailored content and managed social media channels for specific art exhibitions.

Public Relations Media Relations Event Management Copywriting