Nikola Jekic
@nikolajekic
Senior SEO professional with expertise in gambling and content marketing.
What I'm looking for
With over 7 years of experience in SEO and content marketing, I specialize in the gambling niche, having dedicated the last 5+ years to driving growth and optimizing affiliate websites. My journey has equipped me with a robust skill set, allowing me to manage teams effectively while implementing strategic initiatives that yield significant results.
At Growth Leads, I led SEO initiatives for a portfolio of three websites, achieving a remarkable 4X increase in conversions within just six months. My approach combines comprehensive keyword research, detailed content briefs, and strategic keyword mapping to enhance site performance in Google rankings. I take pride in my ability to train and manage in-house content teams, ensuring high-quality output and optimized high-value pages.
My educational background includes an MBA in International Marketing, where I graduated summa cum laude, and a Bachelor's degree in Journalism. I have a proven track record of delivering clear performance updates to company owners and stakeholders, showcasing my commitment to transparency and excellence in all my endeavors.
Experience
Work history, roles, and key accomplishments
SEO Product Owner
Growth Leads
Oct 2023 - Present (1 year 7 months)
Senior SEO Professional with over 7 years of experience, specializing in the gambling niche. Led SEO initiatives for a portfolio of 3 websites, achieving a 4X increase in conversions within 6 months. Managed an in-house content team and optimized high-value pages while implementing strategic keyword mapping.
SEO & Content Team Lead
Time2Play Media
Mar 2019 - Oct 2023 (4 years 7 months)
Directed SEO strategy for multiple betting and casino affiliate websites, achieving 114% YoY traffic growth for a leading Australian betting site. Trained a team to launch a US-targeted affiliate website and utilized analytics tools to optimize performance.
Education
Degrees, certifications, and relevant coursework
EU Business School
MBA, International Marketing
Grade: 3.92/4
Graduated summa cum laude with a focus on International Marketing, specializing in SEO and content marketing.
University of Novi Sad
Bachelor of Journalism, Journalism
Grade: 9.42/10
Graduated with a focus on Journalism, emphasizing SEO and content strategies.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
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